FitFlop, the globally recognized brand celebrated for its ergonomically optimized footwear, is thrilled to announce renowned Korean actress Song Hye Kyo as its brand ambassador for Asia.
?We are extremely excited to have Song Hye Kyo as our brand ambassador for our Asia region,? said Gianni Georgiades, Chief Executive Officer of FitFlop. ?Song Hye Kyo is a household name in Korea and is one of Asia?s biggest Hallyu stars.?
?Known for her enduring beauty and impeccable style,? continues Georgiades, ?our partnership with Song will accelerate FitFlop?s brand recognition in Asia, introducing us to new audiences and providing a gateway to showcase the profound benefits of our products to the next generation of ambitious, smart consumers.?
On set in Seoul, Song hand-selected her favourite FitFlop styles ? including sandals, sneakers, Mary-Janes, mules and loafers ? which are beautifully styled and spotlighted in the stunning imagery for this partnership.
Speaking about the brand, she commented, ?The moment I slipped on that first pair, I was amazed by the unparalleled comfort and support. I am enjoying FitFlop?s perfect balance of cushioning and stability. These are very comfortable even after hours of wear.?
Featuring a chic, contemporary colour palette of muted pastels with pops of contrasting electric pink, whites and seasonal maroons, the range is a directional yet versatile addition to any wardrobe this fall.
And in inimitable FitFlop style, the collection also spotlights the brand?s commitment to advanced footwear engineering and ergonomic design; each piece incorporating FitFlop?s proprietary, biomechanics-backed technology, promoting natural body alignment and delivering unparalleled all-day comfort.
Earlier this year, the launch of FitFlop?s Smart Moves campaign introduced an elevated look for the brand as it continues to expand its reach. With a growing portfolio of over 150 global retail stores, this is an exciting chapter for the brand as it gathers momentum, delivering its unique footwear that fuses comfort, style and cutting-edge technology to legions of fans across the world.
Here are Song Hye Kyo?s top picks from the ambassador photoshoot. Visit our website or retail stores for more information.
Surff Sandals Clay Pink Soft Blush
FitFlop?s next-generation athleisure sandals take sporty style to a new level. Boasting chunky soles, clean lines and multi-adjustable touch straps ? here in luxe, lightly padded leather ? for a custom fit and easy on/off. Contrast stitching and two-tone uppers add graphic interest. On a wide sporty-look version of FitFlop?s ultra-comfortable MicrowobbleboardTM midsole. With grippy ridged bottoms, so they?re suited to country walks as well as in the city, on holiday, to-and-from the gym. Light. Easy. Modern.
GenFF Mules Deep Maroon
FitFlop?s next-generation easy slip-ons combine refined modern-casual style with unbeatable underfoot comfort. Boasting a chunky sole and sleek one-piece leather upper (plus strap). Here with an oversize brushed-metal buckle and contrast double-row stitching, for simple-but-statement detail. The curved topline is shaped to ease movement. While leather linings/welts add to the elevated feel. On a lighter clean-look version of FitFlop?s MicrowobbleboardTM midsole. Mules you?ll want to wear every day, everywhere.
F-Luma Loafers Deep Maroon
FitFlop?s F-Luma offers a modern silhouette with a softer elegant look. A smart penny-loafer upper is set on a light wedge sole, featuring a 'cut out? heel. Here crafted in supple luxe leather, with statement contrast stitching. Design touches include a slightly square toe, moccasin seaming and ribbing around the sole. On a demi-wedge version of FitFlop?s MicrowobbleboardTM midsole for all-day comfort (and a little extra height). Team with everything from jeans to tailoring, your go-to gorgeous chunky loafer.
GenFF Sandals Soft Blush
Perfect form, and feel. This version of FitFlop?s next-generation sandals combines luxe modern style with ultimate 360? comfort. On top, lightly padded straps, fashioned in premium nappa leather that feels butter-soft against your feet. Underneath, a directional chunky sole featuring FitFlop?s ultra-cushioning MicrowobbleboardTM midsole tech. With minimal stitching and leather footbeds/welts adding to the refinement. Here in a statement two-tone colour mix, toe-post sandals you?ll want to wear every day, everywhere.
Delicato Loafers Dusky Pink
With the Delicato, FitFlop has crafted the ultimate sleek loafer ? sporting a slim modern low-profile silhouette yet that feels like a sneaker. In luxe butter-soft kid suede, with clean lines and a slightly square toe. Cut to fit beautifully. And unbelievably comfortable, thanks to supportive moulded footbeds and FitFlop?s DynamicushTM cushioning hidden in those 'flat? soles. Light, supple, refined, with jeans or tailoring. That rare thing, an elegant loafer your feet will love.
F-Luma Loafers Black
FitFlop?s F-Luma offers a modern silhouette with a softer elegant look. A smart loafer upper is set on a light wedge sole, featuring a 'cut out? heel. Here in premium box leather (favoured by luxury brands for its smooth glossy finish), sporting a statement brushed-metal snaffle. With a slightly square toe, moccasin seaming and ribbed sole detail. On a demi-wedge version of FitFlop?s MicrowobbleboardTM midsole for all-day comfort and a little extra height. Dressed up or down, your go-to gorgeous chunky loafer.
Lulu Folded Knot Sandals Soft Blush
FitFlop?s bestselling Lulu sandals boast a timeless triangular vamp, softly padded uppers, and a soft leather toe post. On FitFlop?s ultra-comfortable MicrowobbleboardTM midsoles, that are regularly likened to walking on clouds. This beautifully crafted leather version features a minimal 'folded knot? strap for simple yet sophisticated detail. Slip on to instantly elevate your everyday styling.
Delicato Mary Janes Silver
With the Delicato, FitFlop has crafted the ultimate sleek Mary Jane ? sporting a slim low-profile silhouette yet that feels like a sneaker. In luxe butter-soft metallic nappa leather, with clean lines and a slightly square toe. Here featuring a subtle 'crystal?-cluster detail on the strap. Cut to fit beautifully. And ultra comfortable, thanks to supportive moulded footbeds and FitFlop?s DynamicushTM cushioning hidden in the 'flat? soles. Light, supple, chic, whether you?re off to a party or dressing up jeans.
The FitFlop X Song Hye Kyo collection will be available from August 22nd, 2024 both in-stores and on-line ; www.fitflop.co.th, Central Online, Lazada, Shopee, TikTok Shop, Supersports and LINE Official account