hansgrohe, a premium German sanitary fittings brand, and AXOR, known for luxury designer bathroom and kitchen fittings, are excited to announce the opening of their second showroom with COTTO in Bangkok. Located within COTTO LiFE Don Mueang, the new showroom offers Thai customers easy access to a range of innovative products from both brands, which fall under the Hansgrohe Group.
Launched alongside the opening of COTTO LiFE Don Mueang on 16 August as part of their strategic collaboration, this is the only showroom in Thailand and among a handful in the world featuring a live shower area. This allows customers to experience hansgrohe and AXOR cutting-edge products firsthand by enjoying an actual shower within the showroom.
Kowit Vachiramanaporn, Hansgrohe Thailand's Country Manager, said: "Our investment in the products at the AXOR and hansgrohe showrooms in collaboration with COTTO in Bangkok covers around 202 products from hansgrohe and 96 from AXOR, extensively showcasing a wide range of assortments in different price segments and designs from both brands.
This investment underscores our dedication to bringing the latest in premium and luxury shower experiences to Thai customers, enhancing their well-being amid the demanding and hectic urban life."
The second Bangkok-based showroom with COTTO marks the Hansgrohe Group's further progress in establishing its leadership in Thailand's premium and luxury shower market, which is driven by innovations, timeless designs, and long-lasting quality. As of August 2024, hansgrohe and AXOR showrooms developed through the strategic partnership with COTTO are available in COTTO LiFE Crystal Design Center (CDC), Don Mueang, Khon Kaen and Chiang Mai. The live shower area which is exclusive to COTTO LiFE Don Mueang will start welcoming visitors soon in September.
Asim Afsar, Area Sales Manager - Emerging Markets at hansgrohe, said: "Thailand has been one of our key markets in Asia given its reputation as a design powerhouse and creative hub in the region. As part of our ambitious strategy, we are aiming to launch more AXOR and hansgrohe showrooms later this year and early 2025 to enable even wider access in Bangkok and other major cities in Thailand."
To celebrate the showroom inauguration, COTTO LiFE offers special discounts of up to 30% on selected in-store products. The promotion will be effective until 30 September 2024 at COTTO LiFE CDC, Don Mueang, Khon Kaen and Chiang Mai. Customers can also enjoy other exclusive online offers on selected hansgrohe products available on COTTO LiFE's website from now until 30 October 2024. To find out more information about the products available at the showroom and enjoy the discounts, please visit: www.cottolife.com.