It turns out that one trip to Japan just isn't enough for most of us. Agoda's latest Return Visitor Ranking reveals that 74% of Thai travelers return to their favorite destinations. The ranking, which was compiled from a survey conducted on the Agoda platform earlier this month, shows Japan, Taiwan, and Laos are leading the pack as the ultimate hotspots for returning visitors, followed by Hong Kong and Vietnam.
Agoda surveyed travelers who just booked a new trip to their favorite destination. The largest group of respondents from Thailand (32%) cited Adventure as the main purpose for their upcoming trip. 23% are traveling for food, while 20% declared art and culture, and reuniting with family/ friends to be their main travel purpose.
54% of travelers have visited their favorite destination between 1-3 times in the past decade, making up the largest chunk of repeat visitors. 17% of travelers have even visited their favorite destination ten times or more.
Enric Casals, Associate Vice President, Southeast Asia at Agoda shared, "Where some make it a habit to globetrot, others find pleasure in revisiting their favorite destinations. Agoda's Return Visitor Ranking shows that for Thai travelers, Japan, Taiwan, and Laos are more than just destinations, they are experiences that travelers crave to relive. Agoda is proud to facilitate these
journeys, offering a diverse range of accommodations, flights, and activities to make any trip enjoyable, no matter if it's the first or the tenth."
When asked what makes Japan, Taiwan, Laos so irresistible, more than half of Thai respondents chose Ease of Travel (53%) as the primary reason. Local Cuisine (49%) was a close second, followed by Safety and Cleanliness (42%), Convenient Location (38%), and Shopping Opportunities (30%) to round out the top five.
| Why Traveler Keeps Coming Back (Based on the survey conducted by Agoda) |
| 1. Ease of Travel (53%) |
| 2. Local Cuisine (49%) |
| 3. Safety and Cleanliness (42%) |
| 4. Convenient Location (38%) |
| 5. Shopping Opportunities (30%) |
Looking at the survey data from an Asia-wide perspective, Japan, Thailand and Vietnam are the destinations that Asian travelers can't get enough of, respectively. 44% of Asian travelers listed "Ease of Travel" as the main reason for going back to their favorite destination.