J&T Express Thailand, a leading logistics service provider, partnered with Kho Hong Municipality to organize the "J&T Supports Locals" initiative at Sai Tro Baan Nai Rai Market, Hat Yai District, Songkhla Province. This project aims to enhance market promotion, particularly for organic agricultural products, by expanding distribution channels. Additionally, it seeks to provide education on online sales and packaging techniques to foster career opportunities and generate income within the community. The event was presided over by Mr. Thaweesak Thaweerat, Mayor of Kohong Municipality.
The morning session featured a video shoot and market promotion led by Mario Maurer, the brand ambassador for J&T Express Thailand. This was followed by an engaging on-stage activity where participants enjoyed games, won special prizes, and took photos with Mario Maurer. The afternoon session continued with a seminar aimed at educating local farmers on online sales strategies, presented by guest speaker Ms. Katsiriy Phitackthnin. Additionally, the J&T Express Thailand staff provided insights into effective packaging techniques for fast and secure delivery. The afternoon event took place at the Kho Hong Municipality Auditorium.
Ms. Christine Francisca, Head of Brand Management at J&T Express Thailand, stated, "This initiative represents a collaboration between J&T Express and Kho Hong Municipality, aimed at supporting local farmers by expanding their agricultural product distribution channels and enhancing visibility through various media. The objective is to raise awareness among new customer groups, encouraging increased visitation and purchases of community products. Additionally, the project provides education on online sales platforms and packaging techniques, fostering innovation and inspiring business expansion. This effort is designed to create job opportunities, generate income, and contribute to the sustainable improvement of quality of life within the community."
Mr. Thaweesak Thaweerat, Mayor of Kho Hong Municipality, remarked, "Lad Sai Tero Baan Nai Rai is a green community market established by the Kho Hong Municipality. The market serves as a direct channel for consumers to purchase non-toxic agricultural products, bypassing intermediaries. Additionally, it aims to create employment opportunities and generate income for the local community.J&T Express Thailand's initiative to support the community through knowledge sharing and the promotion of the community market has significantly contributed to increasing online sales skills and effective packaging for delivery. It has also helped raise awareness among new customer groups, boosting both the local and wider economy. Additionally, inviting special guest Mario Maurer, the brand ambassador, to engage with the residents of Kho Hong Municipality, marks a proud celebration of the first anniversary of the Lad Sai Tro Baan Nai Rai Market."
For over five years, J&T Express, a leading global logistics provider, has been steadfast in its commitment to sustainable development and ethical business practices. We uphold comprehensive environmental, social, and corporate governance (ESG) standards, actively collaborating with government agencies to support farmers, local entrepreneurs, and community markets. Our initiatives not only drive innovation and business growth but also work to reduce social disparities and strengthen community ties. By promoting economic development, creating job opportunities, and generating sustainable income for local communities, we strive to enhance well-being and spread happiness. These efforts are closely aligned with the objectives of our "J&T Behind Your Smile" project.