![KAsset appoints Win Phromphaet as new Executive Chairman, leading the organization towards balanced and sustainable growth](/img/files/20240902/iq5fa75a19f092185695f5b44c694c88b6.jpg)
KASIKORN ASSET MANAGEMENT Co., Ltd. (KAsset), has appointed Mr. Win Phromphaet to be its new Executive Chairman, effective September 2. He will continue to advance the company's vision of being the "Top of Mind Investment House" for Thai investors, while further strengthening collaboration with global partner J.P. Morgan Asset Management. This partnership focuses on bolstering KAsset's global asset selection and allocation capabilities. Additionally, the company will continue to work closely with sustainability consultant Lombard Odier to define its sustainable investment strategy. Mr. Win believes that every leader builds upon a strong foundation with a unique perspective, and he is committed to guiding KAsset towards balanced and sustainable growth.
KASIKORN ASSET MANAGEMENT Co., Ltd. (KAsset) has announced the appointment of Win Phromphaet as its new Executive Chairman, effective September 2, 2024. Mr. Win has set an ambitious goal for KAsset to become the preferred choice of Thai investors. He also aims to further the strategic partnership with global partners, such as J.P. Morgan Asset Management, focusing on enhancing global asset selection and allocation capabilities. Additionally, KAsset will continue to collaborate with Lombard Odier, a sustainability consulting firm, to develop sustainable investment strategies. These strategic partnerships will contribute to enhancing KAsset's fund management capabilities and elevating its operational standards across all dimensions.
Mr. Win has more than 22 years of experience in investment management, with his career in investment beginning at the Social Security Office. Mr. Win was instrumental in the success of the largest pension fund in Thailand at that time, with a net asset value of up to Baht 1.3 trillion. Following this, Mr. Win ventured into the fund management business, gaining experience in both domestic and global asset allocation strategies. Additionally, Mr. Win has experience as a financial advisor and wealth manager for high net worth clients, making the transition from producer to consultant. Based on his broad experience, Mr. Win has expertise in portfolio management and possesses a wide range of skills, including investment management, marketing and sales management, client management, and investment consulting.
"I am proud to have joined KAsset, which is recognized as a professional fund management team and a leader in the mutual fund, private fund, and provident fund businesses. I intend to leverage my over 22 years of experience to advance the 'Top of Mind Investment House' concept in order to ensure that Thai investors have the majority of their investment in a core portfolio that diversifies investment across global asset classes. This portfolio is designed to have low volatility while helping build long-term wealth and recognizing sustainable investment. Investors will receive close investment advice and care, both from the KAsset team and world-class experts, including J.P. Morgan Asset Management and Lombard Odier. Of course, given the current economic and capital market conditions, there may be concerns, but my team and I at KAsset are committed to standing by investors to help them achieve their financial goals," said Mr. Win.
Mr. Win noted in closing, "KAsset's leaders have laid a solid foundation in different dimensions. We believe that leveraging the company's strengths and implementing my team's new strategies will drive KAsset towards balanced and sustainable growth."
KAsset holds assets under management (AUM) valued at 1.60 trillion Baht, which can be divided into 1.12 trillion Baht in mutual fund business, 237 billion Baht in provident fund business, and 240 billion Baht in private fund business, and has maintained its number one position with the largest market share in the mutual fund industry (source: AIMC as of July 2024). In addition, the company has won many awards from leading organizations at home and abroad, such as the "No. 1 Brand Award" in the mutual fund category from Marketeer No.1 Brand Thailand 2024, "Most Prominent Fund House in Bond Market" (for the seventh consecutive year) from ThaiBMA Best Bond Awards 2023, "Best Fund House" (for the seventh consecutive year) from Best of the Best Awards 2024, and "Excellence in Innovation" from Fund Selector Asia Awards 2024. All of these achievements mark its outstanding performance in efficient fund management, gaining acceptance among Thai investors and leading global investment institutions.