The renowned Hong Kong-based luxury fashion and lifestyle magazine, #legend, today announced the launch of its second venture in Bangkok, Thailand. This strategic expansion marks a significant milestone in the magazine's growth and its commitment to the Southeast Asian market. The new venture, branded as "Luxury Fast Forward," introduces a bilingual monthly magazine complemented by a robust digital platform. #legend_th aims to capture a substantial share of Thailand's media market by offering high-quality, inclusive, art-oriented content that provides a comprehensive 360-degree view of the luxury lifestyle.
Mr. Bruce Rockowitz, Chairman of Rock Media, shared his perspective on the expansion: "Despite the challenges facing print media and the rise of digital platforms, Thailand's print sector remains robust, valued at approximately 2.6 billion baht. With an overall advertising market estimated at around 80 billion baht and Thailand's luxury goods market ranking among Asia's most valuable, we see a prime opportunity for growth."
Mr. Rockowitz continued, "The continued global expansion of international brands and the enduring popularity of Thai celebrities create an ideal environment for our entry. We are confident that our new branch in Thailand represents both a significant milestone and a strategic step forward for #legend."
In addition to its strong presence in both print and digital media, #legend_th is poised to introduce a Bilingual edition, strategically positioned to make inroads into the luxury fashion market. To compete effectively in this highly competitive field, the main focus extends beyond delivering insightful content and compelling narratives to ensuring that #legend_th stands out from competitors through two standout features that define our unique approach in this market.
A standout feature of #legend_th's offerings is #legendChat, a creative's talk session where industry leaders from various sectors share their insights, experiences, and expertise, fostering inspiration and learning among participants. Equally compelling is #legendTreasure, where prominent figures reveal their cherished possessions, intertwining their narratives into their prized possessions.
"We believe that the true value of luxury items lies in the experiences and stories of their owners. Our content strategy focuses on bringing these narratives to life, offering our readers a deeper, more personal perspective on luxury. By prioritising storytelling and human experiences, we've positioned #legend_th to stand out in the competitive luxury media landscape. This approach not only resonates with our audience but also aligns with the evolving definition of luxury in today's market," shared Dr. Steve Rockowitz, CEO of Hashtag Legend
Since its inception eight years ago, #legend has consistently delivered timely and relevant content within the luxury sector, seamlessly integrating the elegance of high fashion and lifestyle with insightful stories about influential figures across diverse industries. #legend_th aims not only to forge a strong connection between the magazine, brands, and audiences but also to bridge relationships with other media and influential figures around the globe.
Additionally, we are proud to introduce to Thailand our curated list of #legend100 top influencers. The project highlights Thailand's most exceptional, influential, and visionary individuals across various professions, acknowledging their remarkable achievements and contributions on a global scale.