#legend (Hashtag Legend), The Hong Kong-based fashion and lifestyle magazine, celebrated for its "Luxury Fast Forward" philosophy and award-winning content, is thrilled to announce the grand opening of its second venture in Bangkok, Thailand. This new branch is poised to deliver captivating content tailored for fashion and lifestyle enthusiasts, available in both monthly print editions and across all digital platforms. The launch event was a star-studded affair, graced by the presence of Thailand's top celebrities, including Krissanapoom "JJ" Pibulsonggram, Kanyawee "Thanaerng" Songmuang, Suppasit "Mew" Jongcheveevat, Pakorn "Tul" Thanasrivanitchai, Khemupsorn "Cherry" Sirisukha, Arachaporn "Goy" Pokinpakorn, Paris "Ice" Intarakomalyasut, Thitiya "Baipor" Jirapornsilp, Plearnpichaya "Junei" Komalarajun and Ink Waruntorn These luminaries gathered at the Chai Patanasin building on Charoenkrung Road to celebrate this remarkable expansion.
Following eight successful years as a leader in luxury fashion and lifestyle media in Hong Kong, #legend has marked a significant milestone with the launch of its second venture in Bangkok. This new chapter, #legend_th, is designed to connect with a broader audience, bringing together legends of all ages across Southeast Asia. Committed to delivering unparalleled and elevated reading experiences, #legend_th aims to transcend conventional boundaries and set all-new standards that align with the evolving global landscape and consumer behavior. The debut issue, launching this September with Metawin "Win" Opas-iamkajorn and Davika "Mai" Hoorne featured on the cover, will spotlight the extraordinary stories of Thailand's most talented individuals in the #legend100 session, celebrating their contributions across various professions.
The launch party for #legend_th magazine was an exclusive, high-profile affair, bringing together distinguished guests from various industries. Held at the historic Chai Patanasin building, an over 100-year-old architectural marvel, the event transformed the venue into a vibrant community space with seven distinct zones:
- #Celebrating Legend's Style ? Main Showcase (Outdoor): A motion-mapping showcase on the historic building's facade, narrating the magazine's character and identity;
- #Celebrating Legend's Style ? Main Exhibition (Indoor): An immersive exhibition that encapsulating the magazine's very essence in every aspects, coupled with the exhibition showcasing the journey of the magazine from its originator, Hong Kong to Bangkok, Thailand;
#Journey from Hong Kong to Bangkok: The staircase will be wrapped in Hashtag Legend Hong Kong covers, symbolizing the magazine's journey from Hong Kong to Bangkok;
#Bangkok Then and Now: A casual zone adorned with photographs that depict the essence of 'fashion' in the Bangkok style, as interpreted through the vision of the Hashtag Legend Thailand team;
#When Thai Brands Make a Bold Move: An installation of various fashion designs by leading Thai designers; - #legend Sport: An interactive sports activity where guests could test their athletic prowess;
- #Tech and Toy: A Leica Masterclass offering guests the chance to capture stunning portrait photography;
- #lifestyle+Craftsmanship: A hands-on olfactory experience where guests could create their own essential oil blends with the up-and-coming-on-strong brand KOON;
- #Precious Room: A luxurious display by the prestigious watch brand Panerai; and
- #legend100: A dedicated space showcasing the 2024 influential figures across multiple fields.
Additionally, select activities were projected onto the building's facade using immersive, real-time motion mapping, creating a captivating visual experience from 6 PM onwards, complemented by performances from renowned DJs, including Rhun Na Ranong, Lonely Girls Club, and Jay Sarayu. This official launch in Bangkok positions #legend as the premier luxury and lifestyle media platform in Southeast Asia, set to become the talk of the town in Thailand.
"We are delighted to open a new office in Bangkok, a city renowned for its rich cultural heritage, forward-thinking fashion, and vibrant luxury market," stated Bruce Rockowitz, Chairman of Rock Media. "We are committed to building strong relationships with our readers, business partners, and media professionals. Our unique approach will highlight the stories of trailblazing talents making waves in Thailand through our #legend100 session. Additionally, we are dedicated to delivering exclusive, trend-setting content that resonates on a global scale."
#legend_th is poised to forge close collaborations with both Thai and international brands, as well as designers, artists, and influencers. This synergy will spark a vibrant exchange of ideas, offering a fresh take on fashion and lifestyle. The launch of #legend_th paves the way for diverse business opportunities, targeting an audience with refined sophistication and a unique vision.
"We are committed to exploring new partnership opportunities and establishing ourselves as a leading partner in Thailand's dynamic luxury market. As competition in the media industry intensifies, it is essential to target a niche audience with distinctive content and presentation. Our content will be meticulously crafted to reflect our unique style while maintaining the exceptional standards set by our Hong Kong headquarters, ensuring finest quality across all formats," shared Dr. Steve Rockowitz, CEO of Hashtag Legend.
Since its inception eight years ago, #legend has been dedicated to delivering timely and relevant content within the luxury sphere, blending the allure of high fashion and opulent lifestyle with compelling stories of celebrities and influential figures from diverse fields. In recent years, the magazine has featured a parade of Thailand's most renowned celebrities, each gracing its covers and expanding its reach across Asia with their global fanbases.