Shopee, the no.1 e-commerce platform for Thai users, celebrated the 9th anniversary of its iconic 9.9 shopping campaign which it pioneered to kick off the intense year-end shopping season. Committed to continuously developing the app and meeting user needs, Shopee has grown in popularity while providing an exceptional experience to all users - buyers, sellers, and content creators on the platform. Shopee 9.9 Super Shopping Day has significantly contributed to the growth and sustainability of brand partners, business sectors, and Thai entrepreneurs.
Karan Ambani, Director of Commercial, Shopee (Thailand), revealed "At Shopee, we are grateful that our signature campaign has been well-received by shoppers. Our platform is also a driving force behind the continued growth of sellers, brand partners, and content creators. This 9.9 marked our position as the No.1 e-commerce platform, as we commit to delivering the best to our users, from exceptional deals and offers to the convenience of our marketing tools and programs. Our standout features, Shopee Live and Shopee Video, further enhance engagement. We are hopeful that Shopee will continue to unlock new potentials for sellers and deliver the best entertainment to our consumers with the elevated and all-around online shopping experience, trickling the year-end shopping season."
Exploring 9 years of success through Shopee 9.9 Super Shopping Day
Shopee is not only an e-commerce platform but also strives to deliver a superior experience to its users, as demonstrated in this 9.9.
- Powerful 'Features & Marketing tools' pave the way to success - as a key driver for innovating, revolutionizing the industry and setting a new normal for Thai e-commerce, Shopee continues evolving to meet the ever-growing needs of users. This 9.9 proves that we have effectively engaged buyers, sellers, and content creators through Shopee Live, Shopee Video and the Shopee Affiliate Program.
- Shopee Live: As the first platform to pioneer a livestreaming feature on the app, Shopee Live, is now becoming the most powerful tool. On 9 September, Shopee Live sellers saw an 8 times uplift in sales. One of the top local sellers who streamed on Shopee Live was able to grow their sales by 23 times. These results reflect how sellers were able to attract and entertain buyers with great content and the best deals. In addition, skincare, cooking essentials and pet food were the best-selling items on Shopee Live during 9.9 campaign.
- Shopee Video: The trending feature on the app, Shopee Video, was well-received by shoppers, content creators and brand partners. On 9 September, sellers and brands were able to uplift their sales by 22 times. During the 9.9 campaign, a FMCG local shop saw an 80 times surge in orders on Shopee Video compared to an average day. Additionally, the most expensive item purchased on Shopee Video was a knockdown house, priced at over 300,000 baht.
- Shopee Affiliate Program: Reaffirming the effectiveness of our program, and the strength of our network in the 9.9 campaign, Shopee enabled participating creators to grow their sales, especially through Shopee Mall, by more than 5.5 times. A local skincare seller saw a sales surge of over 142 times during the 9.9 campaign. The top categories that creators promoted through the Shopee Affiliate Program included Home & Living, Women's Fashion and Beauty & Personal Care, driving massive interest and engagement.
To build the comprehensive content ecosystem, Shopee teamed up with more than 30 brand partners to join 'Shopee 9.9 Creative Content Collaboration' on September 9th, with the concept 'Best of the Year'. The activity was a smashing hit on social media with more than 15 million impressions.
- Elevating 'convenience' and 'trustworthiness': During 9.9 campaign, Shopee delivered the best shopping experience by offering convenience and trustworthiness to every single purchase, through a series of programs that met shoppers' every need.
- Shop first, pay later with 'SPayLater': Shopee offers a smooth and seamless experience with various channels of payment. SPayLater is among the most popular channels. More than 350 million product listings are supported by SPayLater. Beauty, Home & Living and Women's Clothes were the most popular categories for SPayLater during 9.9 campaign.
- Best-served deals for the foodies: During 9 Sep, ShopeeFood is the favourite in the provinces of Bangkok, Chiangmai and Nonthaburi, with Somtum, Mala and Spicy Salad being the most searched menu on September 9th.
Shoppers can stay updated on the details of Shopee's upcoming grand year-end campaign and unmissable special activities at https://shopee.co.th/
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