LINE MAN Wongnai is investing 80 million THB to launch "Food Culture Awakening Old Districts" campaign in collaboration with the Tourism Authority of Thailand (TAT). This campaign aims to invigorate the local economy in Bangkok's historic districts, including Song Wat, Talat Noi, and Nang Loeng. The campaign seeks to revitalize these old districts, offering a unique food tourism experience for both Thai and international tourists, starting from now until October 31, 2024.
Mr. Yod Chinsupakul, CEO LINE MAN Wongnai stated "Partnering with TAT combines the expertise from both of our parties which are tourism and food. The campaign focuses on elevating secondary tourist areas like Song Wat, Talat Noi, and Nang Loeng to have the same potential as internationally renowned tourist spots like Yaowarat. We aim to revitalize these historic neighborhoods. Additionally, we are collaborating with local restaurant operators, which we believe will help stimulate the local economy, to blend food, arts, cultures, and lifestyle experiences together. We're also offering discount codes for LINE MAN RIDE to ensure convenient and safe travel for visitors, allowing them to fully experience the atmosphere."
"LINE MAN Wongnai x TAT Food Culture Awakening Old Districts" under the concept of 'Day-to-night Foodmaster Journey', aims to revitalize Song Wat, Talat Noi, and Nang Loeng. Visitors can enjoy the Cafe Art Collaboration by Tum Ulit, as well as 'The Food Culture Journey by Awakening' the light and digital art festival. There will also be live performances from renowned artists, along with weekend workshops throughout September.
While Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT) expressed "We are delighted to partner with LINE MAN Wongnai on this campaign. It marks a significant step in elevating food tourism through an on-demand platform that excels in restaurant services, including food delivery and ride-hailing. This collaboration aims to attract both domestic and international tourists to experience the diverse food culture of Thailand while boosting the local economy. It also provides a platform for restaurants in old districts and other areas to gain recognition, further promoting Thai cuisine as a Soft Power on the global stage."
Experience lifestyle and food tourism through the "LINE MAN Wongnai x TAT Food Culture Awakening Old Districts" campaign in Song Wat, Talat Noi, and Nang Loeng, from now until October 31, 2024.