Content Creator Market on the Rise: "Tellscore" Reaffirms Its Leadership in Thai Influencer Marketing, Raises Standards, Creates Value, and Aims for a 30% Sales Increase by Hosting 'The Mall Lifestore Presents Thailand Influencer Awards 2024 by Tellscore,' Seeking the Best Influencers & Creators of the Year
Tellscore Co., Ltd., Thailand's leading all-in-one influencer marketing platform, has solidified its position as an Influencer Standard Setter, raising the bar for influencer standards and creating a more value-added influencer economy. Recently, Tellscore partnered with The Mall Group Co., Ltd. to organize 'The Mall Lifestore Presents Thailand Influencer Awards 2024 by Tellscore' under the concept 'The Future is Yours!' This event will honor the best influencers and the most outstanding influencer campaigns of the year. The goal is to elevate the Thai influencer economy to international standards and generate 200 million baht in sales, representing a 30% increase from last year.
Ms. Suvita Charanwong, CEO & Co-founder of Tellscore, stated that according to Linktree statistics, there are currently around 200 million content creators worldwide, or about 3% of the global population. In Thailand, it is estimated that there are up to 9 million content creators, spanning from Nano, Macro to Mega Creator levels. This aligns with the behavior of Thai social media users, who spend significant time browsing the internet, ranking among the highest in the world. According to data from the Office of the National Digital Economy and Society Commission (ONDE), approximately 89.5% of the Thai population has internet access, and there are up to 50 million social media users, accounting for 71.5% of the total population.
These statistics indicate that content creators and influencers play a crucial role in influencing and building relationships with consumers. Additionally, this trend aligns with the behavior of many Southeast Asians, who prefer to receive news and express themselves through social media rather than other platforms. As a result, marketers are increasingly focusing on working with content creators. The Tellscore platform (www.tellscore.com) meets all the needs of influencer marketers in a one-stop service, from strategic planning and creating impactful influencer campaigns and content to finding the right influencers and/or content creators. The platform helps achieve goals within specified budgets and uses Social Media Performance Collection Automation to facilitate, increase accuracy, and reduce risks for marketers who need speed and agility in the highly competitive digital era. These content creators deliver solutions for brands and agencies through various models such as Pay Per Post, Media Buy for Creator Content, Performance Marketing, Affiliated Marketing, and Soft Power Content. The positive response since the beginning of the year has made Tellscore confident in achieving a 30% sales increase from the previous year.
Recently, Tellscore, in collaboration with The Mall Group, organized 'The Mall Lifestore Presents Thailand Influencer Awards 2024 by Tellscore,' an award ceremony recognizing the best influencers and the most outstanding influencer campaigns for the 6th consecutive year. A total of 59 awards will be presented under the concept 'The Future is Yours!' This theme emphasizes the potential of influencers and marketers, who play a vital role in shaping the future of the Thai content economy. The event aims to identify quality influencers while creating standards and communities of influencers in Thailand, elevating them to an international level through cooperation with private sectors and government bodies alike. The event will be held on Friday, October 18, 2024, at MCC Hall, The Mall Lifestore, Bangkapi.
"Tellscore prioritizes and is committed to elevating and enhancing the 5 dimensions of content creator standards, which serve as the criteria for judging the winners of this event: Creativity, Storytelling, Impact, Personal Branding & Community Building, and Social Conscience. In addition to celebrating the success and contributions of quality influencers in Thailand, this event also demonstrates Tellscore's strong belief that content creators are the Soft Power driving the country's economy forward through the Content Creator Economy across all industries. This is not just a passing trend but a significant new media force that plays an essential role and is expected to continue growing."
In addition to 'The Mall Lifestore Presents Thailand Influencer Awards 2024 by Tellscore,' Tellscore has collaborated with partners to conduct a foresight research project titled 'Futures of Content Creators 2035.' This report aims to present insights on driving the content creator economy. Additionally, the Influencer for Change (Help You, Help Me) initiative allows social enterprises to submit projects for support from influencer media to help publicize their social impact projects free of charge. The initiative encourages the submission of campaigns or activities addressing social issues in various areas through the 'Help You, Help Me' program. Tellscore is also actively seeking opportunities and collaborations to further develop campaigns that benefit both the influencer industry and society.
For those interested in attending 'The Mall Lifestore Presents Thailand Influencer Awards 2024 by Tellscore' and supporting their favorite influencers, RSVP at https://www.zipeventapp.com/e/Thailand-Influencer-Awards-2024 Enter the code TIAGUEST24 to receive an instant discount on tickets. For more information and details, please contact Tellscore at 095-629-8996 or visit www.thailandinfluencerawards.com.