Krungsri (Bank of Ayudhya PCL), a leading financial institution in ASEAN, organized its flagship event, the Krungsri ASEAN LINK Forum, under the theme 'GO ASEAN with Krungsri.' Continuing its journey as a leading regional bank in ASEAN, Krungsri leverages its most robust ASEAN-wide network to help business clients seize opportunities and expand growth regionally. The forum effectively showcased Krungsri ASEAN LINK's expertise and capabilities in cross-border business advisory.
At the forum, Krungsri offered in-depth insights into business trends and consumer behavior in ASEAN, highlighting the opportunities and challenges ahead. The event featured distinguished speakers, including representatives from the public and private sectors, as well as partner banks across ASEAN. They shared their perspectives and intelligence and provided valuable insights for expanding business into Vietnam, the rising star of ASEAN.
Mr. Kenichi Yamato, Krungsri President and Chief Executive Officer, said, "As a leading regional bank, we recognize that ASEAN is at a pivotal moment of opportunity. Both now and in the near future, ASEAN offers vast economic and investment prospects, brimming with potential and sustained growth. Krungsri aims to seize this moment by sharing our values and leveraging over ten years of experience and expertise to help clients expand internationally. We've strengthened Krungsri ASEAN LINK, our cross-border business advisory service, to meet the growing demands of our clients. The ASEAN LINK collaboration model will serve as a blueprint for our partner banks, facilitating ASEAN LINK desks in various countries, working together to support clients in expanding businesses."
"The key to Krungsri ASEAN LINK is connectivity?bringing together the most robust business networks of Krungsri, MUFG, and our partner banks to create an ecosystem that supports and promotes everyone's business," Mr. Yamato added, underscoring Krungsri's key strengths.
On this occasion, Krungsri and MUFG signed a Memorandum of Understanding (MoU) with three partner banks: Bank Danamon in Indonesia, VietinBank in Vietnam, and Security Bank in the Philippines. This MoU facilitates coordination across various areas to support Thai customers looking to expand their businesses into other ASEAN countries.
Mr. Bunsei Okubo, Krungsri Head of Japanese Corporate and Multinational Corporate Banking, said, "With our aspiration to be the first call business partner and platformer for society and environment, we are dedicated to continuously improving our capabilities to help businesses seize high-potential opportunities for growth without limits leveraging our global and domestic networks. We have extensive experience and expertise in supporting clients with international business expansion through multiple solutions."
"For more than ten years, Krungsri has excelled in cross-border business advisory and global business matching. Building on this success, Krungsri ASEAN LINK extends our expertise by offering comprehensive advisory support through partnerships with local and international market experts who understand both local business environments and the broader market landscape. Krungsri, MUFG, and partner banks work closely to provide solutions to a wide range of needs?from providing data and market insights to assisting with business development, company or office setup, and joint ventures. We also provide tailored financial products and services designed for international expansion and assist in identifying reliable alliance partners. Since its official launch in 2023, Krungsri ASEAN LINK has successfully addressed over 500 cases and expects the number to double next year. We remain committed to delivering seamless service across countries, from the initial stages to successful operations."
"With the signing of a memorandum of understanding (MOU) with MUFG and the three partner banks propels us toward becoming a leading regional bank," Mr. Okubo added.
The Krungsri ASEAN LINK Forum is a significant milestone for businesses seeking opportunities, knowledge, and understanding. The event serves as a compass, guiding towards exciting opportunities in the ASEAN region. With Krungsri as a trusted partner, together GO ASEAN with krungsri.
Interested in Krungsri ASEAN LINK cross-border business advisory service, please visit https://www.krungsri.com/th/business/other-services/asean-link.