The Apostofi Group recently hosted an exclusive annual keynote event in Bangkok, bringing together partners, suppliers, press, and esteemed friends of the house. The event marked a pivotal moment for the visionary Thai company as it recapped its achievements over the past year and unveiled an ambitious roadmap for the future.
The Apostofi Group has cultivated a diverse brand portfolio that embodies the essence of contemporary urban living in Bangkok. Notable among these brands are specialty coffee brand VE/LA, stationery brand Mediums, Apostofi House community spaces, and multidisciplinary design and creative studio, Archytipe.
Over 250 keynote attendees were the first to witness The Apostofi Group's latest innovations and solutions, including sneak peeks at upcoming projects that are set to redefine the industry. The highlights from the event, which took place on Tuesday 10th September at EM GLASS, G Floor, Emsphere, include:
- Global Expansion Announced: Apostofi announced the upcoming launch of its first international VE/LA cafe in London, set to open in Q1 2025. This milestone marks the debut of a Thai speciality coffee chain on the global stage.
- New Product Launches: The event unveiled the official launch of the VE/LA app with full rewards and explore features. Guests were also introduced to the revamped VE/LA mini-bar, featuring four new drink menus and snack bars, available at reduced prices starting October 2024. Additionally, VE/LA announced two new concepts: VE/LA Studio, a cafe, restaurant, and bar opening at Sukhumvit 49, and VE/LA Reserve, a serene mountain retreat in Chiang Mai, opening later this year.
- Business Solutions Unveiled: The event also spotlighted the launch of 'VE/LA For Business,' a suite of services designed to meet the evolving needs of modern brands. Offerings include snack boxes, coffee carts, and a coffee subscription program trusted by leading global and domestic companies.
- New Brand Concept Launch: A new chapter for the Mediums stationery brand was introduced with the tagline 'For the stories only you can tell,' focusing on experience and gifting. This includes customisation with embossed initials, names, or words on the new collection notebook's front cover and the watercolour cassette.
Pete Kasidit Prasitrattanaporn, Chief Executive Officer of The Apostofi Group, said: "This year's keynote event highlighted how far The Apostofi Group has come from our humble beginnings in Sukhumvit. What began as a dream in a 16-year-old's bedroom has evolved into a family of brands that rethinks how people live, work, and connect. Our journey has been one of growth and learning, always driven by our core belief: to craft ecosystems that empower people to live their dreams.
"We're excited to continue this journey, creating venues and experiences that enhance life and leave a lasting impact on our community and the world. We're thrilled to share this vision with our valued partners and look forward to their continued support."
Key sponsors, including EMSPHERE, GrabFood, The Standard Life, and Jameson Connects, supported the keynote event. Their collaboration played a crucial role in the event's success and reflects a shared commitment to driving innovation within the F&B sector.
Learn more about The Apostofi Group's journey and future plans, and watch the full keynote video on the dedicated webpage.
Following The Apostofi Group's latest updates on Instagram: @apostofi