For the second consecutive year, DKSH Business Unit Healthcare is marking "Patient Purpose Day 2024" with a series of impactful initiatives across Asia dedicated to elder care. In Thailand, DKSH has proudly supported the fundraising effort for Thai Red Cross Society's Eye Clinic and Surgery project of Her Royal Highness Princess Maha Chakri Sirindhorn
DKSH Business Unit Healthcare, a leading partner for healthcare companies seeking to grow their business in Asia and beyond, has successfully raised both awareness and funds for the Eye Clinic and Surgery project by the Thai Red Cross Society through the "DKSH Patient Purpose Day Run 2024". A total of THB 659,400 was raised through the registration fees from over 1,200 participants, including the general public and DKSH's employees, who came together for this event at Stadium One in Bangkok.
The event is part a series of DKSH initiatives across Asia on the occasion of "Patient Purpose Day" which take place throughout September. This year, the focus is on elder care, acknowledging the urgent requirement to support the region's aging populations through collaborative community efforts.
With the region's rapidly aging population, by 2050, one in four individuals in the region is projected to be aged 60 or older. DKSH is dedicated to improving the well-being of elderly communities across Asia, focusing on key areas like cardiovascular health, diabetes, ophthalmology, and respiratory care. This commitment reflects DKSH's broader mission to provide better healthcare for all, emphasizing a patient-centric approach and the importance of elder care.
Thai Red Cross Society's Eye Clinic and Surgery project of Her Royal Highness Princess Maha Chakri Sirindhorn, provides essential eye care to elderly individuals and patients in remote areas of Thailand. By organizing the "DKSH Patient Purpose Day Run 2024", DKSH has helped raise funds to support patients in rural areas suffering from eye diseases such as retinopathy, cataracts, and glaucoma.
Janprapa Vichitcholchai, Deputy Director of Fund Raising Bureau, Thai Red Cros Society, said: "It is truly heartwarming to see so many people coming together in support of the elderly patients in Thailand. The generous donation will be put to great use by the Thai Red Cross Society in improving the lives of patients nationwide. We want to express our sincere gratitude for DKSH and everyone who has contributed to this event."
Speaking at the event, Patrik Grande, Vice President, Business Unit Healthcare, DKSH Thailand, said: "DKSH Patient Purpose Day is not just about running; it is about making a real difference in people's lives. Through the collective efforts of our employees, the public, and our partners, we are directly supporting life-changing eye care services for those in need. Together, we are restoring sight and bringing hope to many elderly patients in Thailand."
Patient Purpose Day 2024
To mark "Patient Purpose Day 2024", DKSH Healthcare is rolling out impactful elder care initiatives across several markets including Australia, Hong Kong, Cambodia, South Korea, Malaysia, the Philippines, Singapore, Thailand, Taiwan, and Vietnam, collaborating with several client and customer partners. These efforts aim to promote healthy aging through practical support and increased awareness. In various markets, DKSH is conducting activities such as health screenings, workshops, and donation drives, all designed to make a positive difference in the lives of older adults. Additionally, the company is targeting a 35% increase in its overall monetary donations this year.