As True Corporation strives to become a leading global Telco-Tech company, it focuses on delivering digital services that enrich and elevate the daily lives of Thai customers. Amid ongoing digital transformation, True recognizes the pivotal role human resource management plays in driving the organization forward. With clear strategies and concrete actions, True has garnered prestigious recognition at the HR Excellence Awards 2024, organized by Human Resources Online, Singapore, where it secured four awards. These accolades not only reflect True's exceptional HR management but also position the company as a model and inspiration for the industry. True's approach underscores its adaptability to digital-age challenges, with initiatives such as fostering an inclusive corporate culture, upskilling employees in digital competencies, and prioritizing work-life balance for all employees. True's achievements in HR emphasize its commitment to building a future-ready workforce prepared to thrive in the evolving technological landscape.
At the HR Excellence Awards 2024, True Corporation was honored with four awards across different categories:
Each of these awards is the result of True Corporation's dedication to well-executed strategies, reflecting its deep commitment to excellence in human resource management. These efforts not only propel the company forward but also set a benchmark for managing workforce transformation in the digital age.
1. Gold Award for Excellence in Change Management
The merger between True Corporation and dtac marked a significant shift in Thailand's telecommunications landscape and the internal structure of both companies. This transformation demanded a strong focus on efficient change management. True adopted the SuccessFactors human resource platform to ensure a smooth transition in technology, systems, and workforce integration. This unified HR system streamlined the employee experience and facilitated seamless internal alignment, enhancing employee engagement during this pivotal period.
2. Gold Award for Excellence in Employee Engagement
True Corporation has implemented numerous initiatives to consistently foster employee engagement. Key programs that garnered recognition include the creation of the Createch Living Space, a workspace designed to promote a fun, relaxed, and creative environment. True has also implemented engagement activities aligned with its 4C corporate culture, focusing on motivation, teamwork, and a unified pursuit of organizational goals. Open communication channels foster transparency in company direction while encouraging employees to share ideas and feedback with leadership. These open dialogues, coupled with leadership development programs, build trust and strengthen team bonds. True also continuously improves work processes and systems to enhance employee convenience and productivity, with regular pulse surveys conducted to monitor staff happiness and engagement levels.
3. Gold Award for Excellence in Employer Branding
True Corporation aims to be recognized as a top workplace, attracting talent and instilling pride in its employees. Through a well-defined Employer Value Proposition (EVP), True creates a work environment that fosters unity, innovation, and excellence. The company's people-centric approach prioritizes employee well-being and growth. As a tech leader, True empowers its employees to unleash their full potential through initiatives like Hackathons, encouraging creativity and socially responsible innovation. This strategy positions True as a workplace where employees are inspired to drive sustainable growth and innovation.
4. Silver Award for Excellence in Graduate Recruitment and Development
True Next Gen Program is designed to nurture young talent and prepare them as future leaders in technology and telecommunications. The program provides participants with diverse learning opportunities, focusing on both technical skills and management expertise. True believes that investing in the next generation is key to sustaining innovation in the face of digital transformation. Participants benefit from in-depth training in digital technology, project management, and communication skills, working alongside experts in challenging environments to foster strategic thinking. Mentorship is also provided to guide their development. True is committed to empowering young professionals to become visionary leaders, laying a strong foundation for future organizational leadership.
True Corporation's success at the HR Excellence Awards 2024 is a testament to its dedication to human resource development and its commitment to fostering an environment that supports employee growth in all areas. These accolades not only establish True as a leader in the industry but also highlight the company's readiness to thrive in the ever-evolving digital age.