CK Asset Holdings Limited, a leading multinational property developer from Hong Kong, officially launched Powerhouse at Chelsea Waterfront to the South East Asian market during a press conference held in Bangkok. Powerhouse is an iconic development that reimagines luxury living within the historical walls of one of London's last great industrial landmarks.
Alexandra Chan, Senior Sales & Marketing Manager for Hutchison Property Group Limited and CK Asset's spokesperson for the launch, commented on the appeal of the newly launched property, "Powerhouse at Chelsea Waterfront offers a truly unique blend of historical elegance and contemporary luxury, right on the River Thames. With starting prices at GBP 1,100,000, this prime Chelsea development presents an incredible opportunity to live in one of London's most iconic riverside locations. Furthermore, the meticulous attention to detail, from the spacious, beautifully designed interiors to the world-class amenities, ensures an unparalleled living experience."
Powerhouse is situated on the northern bank of the Thames, in the prestigious Royal Borough of Kensington and Chelsea, which is home to some of the world's most renowned celebrities. Its thoughtfully designed apartments boast spacious interiors, which are a rarity in London, as well as luxurious amenities and one of London's best views over the River Thames, particularly from Tower West, its adjacent 37-storey residence.
The development's total value tallies to GBP 1.8 billion (approx. THB 79 billion). The first two phases of the development are completed and ready to move in, including Powerhouse and Tower West, which offer a total of 434 units, 60% of which have been sold. Two further phases are yet to be launched.
Units at 13-storey Powerhouse start from GBP 1,100,000 (approx. 47,717,520 THB) for a 59.2 sq m suite. A range of options are available including well-appointed three-bedroom units starting at 104 sq m, expansive three-bedroom units with a study at 153.6 sq m, and sumptuous four-bedroom residences of up to 161 sq m.
Powerhouse's unique appeal lies in its unique combination of spacious units and its heritage as a building with over a century of history, set in one of London's most enviable riverside locations.
Moreover, a scarcity of new luxury developments, coupled with planning restrictions in London, has boosted the demand for premium properties with exceptional amenities. The London high-end property market continues to grow, with strong interest from international buyers, including Thai investors.
UK government policies, which allow full purchasing rights for Thais and other foreign buyers, in addition to favorable financing options, have contributed to making Powerhouse at Chelsea Waterfront a prime investment opportunity.
Thai investors are particularly motivated by the potential for long-term residences in proximity to London's most prestigious educational institutions for their children. Highly esteemed schools such as Thomas's Battersea ? whose notable pupils included Prince George, Princess Charlotte and other members of the royal family ? and Godolphin and Latymer School, among others, are located in close proximity. With a 975-year leasehold (effective from September 2022), these properties offer a secure investment and a lasting family legacy.
As purchasers for UK property increasingly come from the global market, CK Assets has adopted an extensive strategy to reach out to the freelance channels and smaller scale agencies in Southeast Asia, to complement their official brokers, offering an attractive commission structure to interest these agents.