The world is heading toward an online digital economy powered by digital technologies. Another engine powering the economy's rapid expansion and reversing the trend of economic downturn is the content creator. Despite the fact that content creators?bloggers and influencers?play a significant role in marketing by fostering positive brand and product or service awareness (Brand Awareness), engaging target audiences (Engagement), and driving sales (Sales), there are still no defined opportunities for presenting content beyond engagement in Thailand.
Thus, under the theme The Future is Yours!, Tellscore Co., Ltd., the top all-in-one influencer marketing platform in Thailand, The Mall Group Co., Ltd., and its associates present The Mall Lifestore Presents Thailand Influencer Awards by Tellscore. This ceremony honors the top influencers and largest influencer campaigns of the year. It is broken down into 27 Brand & Agency Awards and 33 Influencer Awards, for a total of 60 categories, with five judging criteria: 1. Format and creativity (Creativity); 2. Sequence and storytelling (Storytelling); 3. Quality access to the majority of people (Impact); 4. Potential for growth and audience care (Personal Branding & Community Building); and 5. Good sense of audience, society, and the environment (Social Conscience), with honor from experts from various industries to be the judges on Friday, 18 October 2024 at MCC Hall, The Mall Lifestore Shopping Center, Bangkapi.
Ms. Suvita Charanwong, CEO and co-founder of Tellscore Co., Ltd., discussed the significance of social media in the digital age, saying that "social media has currently become ingrained in people's daily lives and is an important mechanism for driving the economy and society at the national level. in Thailand, 50 million people utilize social media, making up 71.5 percent of the country's entire population. Fifty-five percent of customers say that discounts and promotions from influencers play a significant role in their follow-up. It follows that the rise of the influencer and content creator industries as one of the industries providing Thais with substantial incomes is not surprising. About 9 million individuals are working in this industry at the moment, comprising about 2 million full-time creators and part-timers like micro-influencers with 1,000-20,000 followers. By 2024, each of these will have added more than 45 billion baht to Thailand's economy."
"Furthermore, considering the worldwide population of nearly 7 billion, there are presently 200 million content creators. The size of the global content creator industry is projected to be 5.5 trillion baht in 2024 and rise to 16 trillion baht by 2030 without counting the Chinese market."
"Besides, we have worked with partners in the public and private sectors, such as FutureTales Lab by MQDC and Thailand Institute for Mental Health Sustainability, to jointly study the trends of change that will occur in the content media industry, creators, and influencers in the future. This has resulted in a foresight study on the futures of content creators in Thailand in 2035, in order to jointly determine directions, policies, and strategies for this industry to grow strongly."
"The Thailand Influencer Awards, organized for the sixth year in a row, highlight the potential of influencers and marketers who are crucial in shaping the course and destiny of the Thai economy. This event is an effort to find high-caliber influencers who can serve as industry role models while also strengthening the Thai influencer network and advancing its development to meet global standards. Tellscore also hopes to establish an ecosystem by conducting research on the potential and difficulties facing the business, which has been expanding steadily at a rate of 20-30% annually but is still in need of direction. It's still unclear exactly what content creators and influencers mean in the media. The industry's ability to remain competitive over time will be bolstered by the development of a defined and effective media relations framework that protects high-caliber influencers."
According to Suvita, Tellscore has conducted a feasibility study under the project "Foresight Study on Futures of Content Creators in 2035, Thailand". The study focuses on six main areas: society, technology, economy, environment, politics, and values which is expected to be completed by early 2025 and serve as a guide for future development of the content creator industry's potential.
Tellscore is regarded as the top all-in-one marketing platform in Thailand. Having social media and influencer management in one place is a valuable tool. Tellscore tracks trends in content to stay up to date with shifts in the market and customer preferences. According to Suvita Charanwong, the global craze of "ButterBear" and "Moo Deng" has brought in a significant sum of money for the tourism industry. This illustrates how unknowingly stressed out Thai society is and how they require entertaining stuff. As a result, content creators and influencers will face more difficulties in 2025 due to changing trends in content. These days, a lot of influencers have turned to online sellers. They have to produce entertaining material, but it also needs to educate viewers and pique their interest in order to increase sales.
The emergence of new platforms, which influencers must keep up with because each one targets a different consumer group, is another factor that will increase income for influencers in addition to providing content that appeals to the target audience. These include learning about economic mechanisms to understand the economy, lowering the possibility of being duped into reviewing products, or selling products that offer unusually high compensation.
In reference to this partnership, Ms. Voralak Tulaphorn, Chief Marketing Officer of The Mall Group Co., Ltd. stated that "In the digital age, 'influencers' are crucial in forming people's opinions and actions. Influencers are thought leaders that have the ability to steer society in new directions and impart new ideals, in addition to having a significant following."
"The Mall Lifestore Presents Thailand Influencer Awards by Tellscore seeks to elevate the bar for social media communication in Thailand through the promotion of socially conscious material, the support of deserving content creators, and the expression of original ideas."
The Mall Group, a pioneer in the retail industry, places a high value on choosing influencers who complement marketing plans because content creators are revolutionizing the way consumers purchase.
- Storytelling Integration: Content creators effortlessly incorporate their products into their narratives, lending authenticity to their marketing campaigns.
- Community Engagement: Content creators establish trusting bonds with their followers by answering questions and encouraging brand loyalty.
- Interactive Shopping: Followers may buy things in real time through live broadcasts and shoppable posts through content.
- Personalized Recommendations: Content creators provide recommendations that are in line with their areas of expertise and pertinent to their target audience.
- Trendsetting Influence: Content creators set new trends that are swiftly embraced by their fans by adapting to cultural shifts.
"We see this event as not only a celebration of the achievements of quality content creators, but also an opportunity to promote the full potential of digital media, inspiring brands and society to use digital media sustainably and valuablely" Voralak said in drawing conclusion.
Keep track of the Thailand Influencer Awards 2024 outcomes and get information on services for creating online campaigns, Go to www.tellscore.com or www.facebook.com/tellscore for additional details.