The ultimate fashion experience on the banks of the Chao Phraya River, the 26th ELLE Fashion Week 2024 runway, has opened. The event is being organized by Mass Digital Co., Ltd., the copyright holder of the French leading world-class magazines ELLE and ELLE MEN Thailand, in association with ICONSIAM, a premier destination on the significant Thai riverbank. Other key partners include Don Julio, the world's first premium tequila, Laura Mercier, a renowned cosmetic brand best known for The Flawless Face, TRESemme, professional hair care products, ZEEKR, a premium-luxury electric car brand from ZEEKR Thailand, and KIRINATU, a French perfume and skincare brand.
ELLE Fashion Week 2024, under the theme of YOUTH ENERGY, will take place at River Park, ICONSIAM, from October 9-12. By converting the iconic Chao Phraya Bank into a spectacular fashion runway and showcasing the work of top national and international designers?a total of 13 shows from 15 designers. It showcases creative power through innovative fashion works and offers a platform to advance the next generation of Thai designers.
The CEO of by Mass Digital Co., Ltd, Ali Ziani, unveiled that this is the inaugural ELLE Fashion Week runway which will take place on the banks of the Chao Phraya River at ICONSIAM, the significant international landmark in Thailand. By arranging a fashion show from TONY WARD Couture for the first time in Thailand, it also highlights the power of ELLE and ELLE MEN Thailand, French magazines of the highest caliber that have partnered to highlight the potential of the Thai fashion sector. Plus, this is the first time an exclusive couture company has been on the ELLE Fashion Week runway. Young designers and up-and-coming brands can also use it as a platform to display their talents.
According to Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., the company is committed to bringing Thai art, culture, and fashion to a global audience in keeping with its vision to host Elle Fashion Week, an occasion that uplifts the Thai fashion industry, encourages and provides platforms for Thai designers to express themselves and realize their potential, and drives the Thai fashion industry's expansion and global recognition. To reinforce its commitment to promote the Thai fashion sector, ICONSIAM has introduced Thai designers' creations to this fashion show with a special show by ICONCRAFT, which employs Thai batik cloth to design and construct modern high fashion by three well-known Thai designer labels. Additionally, Thais and foreign visitors can view Thai designers' creations on the M floor of Charoen Nakhon Hall through the platform known as Pop-Up Exhibition, which aims to enhance the fashion experience in all respects.
A premier couture brand, TONY WARD Couture, will present the first fashion show in Thailand at ELLE Fashion Week 2024, which kicks off on 9 October 2024. Then there will be a show by SIRAPOP by Sirapop Dechraksa, a brand that brings innovation to the ELLE Fashion Week catwalk with outfits that can be worn from the meeting room to the cocktail party. The brand brings the enthusiasm of New York to this fashion show. LA BOUTIQUE by Phatcharawatt Trakarnsunthikun and Purinutt Wongsathapornsakun, runs the final show of the first day. The brand is celebrating its 12-year journey in the fashion industry by launching a new collection called "La Vie en Rose, Atelier Collection 2025" which reflects the brand's history from its founding to the present like a rose that gradually sprouts and blooms in a beautiful and endearing way.
Day 2 (10 October 2024) of the fashion show begins with the runway debut of BEENET CORSET by Netnapha Kapkaeo. This very distinctive and fashionable brand is known for creating new clothes styles out of corsets, giving women the confidence to break down their own fashion barriers by changing their own appearances, daring to try new things, and enjoying dressing more. Variety in gender is valued and is not exclusive to women. Next is ANURUQ by Anuruq Jaidee, who is making his debut on the ELLE Fashion Week platform. With the collection "Take a trip to the thrill" which features exciting and impressive journey stories of mischievous children, the classy street menswear perfectly reflects the identity of ANURUQ and transports everyone to an American western old town. The brand SRETSIS, which debuted on the ELLE Fashion Week runway in 2003 and has since become well-known globally thanks to Pimstarr Sukhahuta, finishes the fashion show. It features an image of an adult woman wearing simple apparel from the Essentially Yours line. Despite the changing trends, the dress is still elegant and full of surprises in the SRETSIS style.
Day 3 of ELLE Fashion Week (October 11, 2024) features a collection by Phimpita Sabwongpoonpawee's PETCHPLOY, which stands for the independence of modern women. The collection is inspired by successful and influential women in the world who serve as role models for the next generation of women, and it conveys the ideal balance between strength and gentleness in clothes silhouettes.
Watch in amazement as three young designers showcase their collections in the special show THE ONE TO WATCH. LAROBE8 by Nantikan Singha employs unusual materials like tweed, lace and mesh to create exquisite, sensual and classic clothes. She presents the Glass of Rose collection, which was inspired by a trip to Monaco. Secondly, O.D.C X BBMP is an innovative partnership between O.D.C by Savittree Waitayakan and Christayos Rodboonpha which combines Renaissance art with contemporary fashion and BBMP by Alisa Kunkwaeng, a brand known for its playful, sporty and daily wear outfits. YUNCHANNY, designed by former Srinakharinwirot University fashion student Chanakarn Mekjumroen, employs the Chaos Theory which explains instability to create clothes collections with a single size. Graphic design patterns are merged with pleated cloth and the twisted pleat technique. The effects change depending on the wearer's body type and posture as they wear the clothes.
Let's check out the WACAY brand, which blends Modern & Creative through the designs of two sisters, Nattacha and Chidchanok Hosajakul who have created a distinctive monogram pattern and used knitted denim to cater to women's needs in the Summer & City Lifestyle. There will also be a special presentation of the House of WACAY collection, which showcases all of the brand's design identities in a fresh way.
The latest brand to debut on the ELLE Fashion Week runway is VVON SUGUNNASIL, which is making its runway debut. According to the VVON SUGUNNASIL style by Thattaworn Sugunnasil, its collection of ready-to-wear pieces preserves elegance with fine details and conveys the experience of working in a unique style of clothes with modern tailoring. These pieces can be a favorite for anyone to mix and match and wear on any occasion.
On 12 October 2024, the last day of the show, let's begin with a special presentation by ICONCRAFT, a global advocate for Thai designers. This show, titled "Timeless Crafting with Batik" showcases the classic beauty of Thai batik for the first time on the ELLE Fashion Week 2024 runway. The design was created by three prominent Thai designers, HOME Studio SHOP, WISHARAWISH, and KANAPOT. Via classic batik textiles, the collection showcases the inventiveness of Thai designers. NICHp by Nicha Prasarnkleo, a design enthusiast celebrating ten years of creating the elegant and simple brand, created the Eternity collection, which represents an endless road ahead. It displays the brand's unique character and method of fusing together freshly designed, futuristic materials in an impeccable combination.
ELLE Fashion Week 2024 will close with the show HOOK'S PRESENTED BY ZEEKR, a brand of the top Thai designer Pakkad?Prapakas Angsusingha. The show's subject is DEMONSTERS KIDS, which represents demolishing all prior concepts and forms and refreshing oneself with fresh and innovative design methods. A fresh start in a time of transition, DEMONSTERS KIDS uses the clothes in the collection to tell tales of mystery, beauty, and joy while also showcasing a performance that is unlike anything HOOK'S has ever seen.
Stay up to date on all things fashion by following ELLE Fashion Week 2024 at ELLE and ELLE Men at your local bookstores and online at https://ellethailand.com/, https://ellementhailand.com/, IG @ellethailandofficial and @ellementhailand as well as Facebook : ELLE Thailand and ELLE MEN Thailand.