'Krungsri Auto,' a leader in automotive finance under Bank of Ayudhya PCL., has made a remarkable achievement by winning two Marketing Excellence Awards 2024 for 'The Helping Foot' campaign targeted at 'Car4Cash Motorcycle' customers. The campaign received two Silver awards in the 'Excellence in Programmatic Marketing' category, for its outstanding performance in utilizing programmatic strategies and solutions, enhancing targeting efficiency, and accurately reaching target audiences to achieve business objectives; and in the 'Excellence in Marketing to a Specific Audience' category, for its effective and precise understanding and engagement with specific customer segments.
Mr. Pornthep Tirasuntrakul, Executive Vice President, Head of Krungsri Auto Marketing Division, Bank of Ayudhya PCL., stated that, "For the past 21 years, 'Car4Cash' has led the market by introducing new innovations and product offerings under the current challenging economic environment and highly competitive business landscape. Krungsri Auto is committed to serve beyond auto finance. We aim to be a trusted partner that understands and is ready to support all automobile users. 'The Helping Foot' campaign reflected our intention to develop products and services that truly meet the needs of motorcycle users. Receiving these awards reinforce the success of our brand strategy, which emphasizes differentiation from competitors by understanding our target audience through in-depth data analysis and utilizing precise communication channels. This approach empowers our campaigns to be effective and fosters a strong connection with our customers, aligning with our goal of becoming the No.1 choice for automobile users."
Mr. Sarnchatt Chansrakao, CEO of Dentsu X (Thailand) Co., Ltd., added that, "We are proud to contribute to the success of Krungsri Auto. At Dentsu, we prioritize a customer-centric approach, allowing us to quickly understand consumer needs. We have resources that enable Krungsri Auto to accurately and precisely reach its target audience at the right time. Although we face challenges in a cookie-less era, Dentsu has a specialized tool called the 'Consumer Connection System' (CCS), combined with data from our partner network, which allows us to clearly identify and segment target audiences while gaining deep insights into them. Moreover, we plan a full-funnel strategy that effectively covers all consumer touchpoints, leveraging our expertise in data analysis. This success reinforced the brand image and strengthened connection with Krungsri Auto's customers. To keep up with the rapidly changing marketing landscape, Dentsu continuously develops new innovations and designs a wide range of services that align with today's digital transformations."
The Marketing Excellence Awards is organized by MARKETING-INTERACTIVE, a leading online magazine in Asia focused on advertising and marketing based in Singapore. It serves as a key resource for marketing executives across Asia and presents annual awards to recognize excellence in marketing and innovation. The awards honor outstanding achievements in marketing, creative advertising, public relations, marketing research, and exceptional marketing communications in the region.