"Safe agriculture is at the core of Chia Tai's Plant Protection product development as we are strongly committed to offering high-quality products, along with services and solutions that enable farmers to use them properly, achieve optimal yields, while also minimizing environmental impact and ensuring that consumers enjoy safe and high-quality agricultural produce." - Mr. Thanapat Wongkomet, Assistant Vice President of Plant Protection Business, Chia Tai Company Limited.
Success in farming depends on numerous contributing factors and conditions. Some regions are fortunate to have abundant resources and favorable environments that enable high crop yields, while in others, additional support is required to ensure successful cultivation. As a result, various products are available in the market to help farmers improve farming efficiency. Of course, one of them is Chia Tai's plant protection product range presented by Chia Tai Company Limited, Thailand's leading innovative agricultural company. By understanding the specific needs of each plant, Chia Tai can appropriately provide the necessary nourishment and care to support optimal growth at every stage of cultivation.
As one of the preeminent leaders in the agricultural chemical industry in Thailand and ASEAN, Chia Tai's Plant Protection Business has a major goal to provide optimal yields with high quality and safety. This business is driven under the strong leadership of Mr. Thanapat Wongkomet, Assistant Vice President of Plant Protection Business, who adheres deeply to the principles of integrity and responsibility towards people, society, and the environment. He has revealed his working philosophy that prioritizes agricultural safety, while also placing high importance on the outcome as farmers must always be provided with high-quality products and capable of utilizing them effectively.
Chia Tai's Plant Protection Business is dedicated to delivering high-quality products to the market with a strong focus on responsibilities towards people, society, and the environment. In pursuit of this commitment, the company operates in accordance with the ISO 14001: 2015 standard, which is a globally recognized certification for environmental management systems. This certification provides a structured framework that not only supports the development of high-quality products tailored to various plant types, but also fosters sustainability. In addition, Chia Tai's Plant Protection Business has an advanced product analysis laboratory located within Chia Tai Omnoi Factory, which has achieved ISO/IEC 17025: 2017 certification. This laboratory performs comprehensive product inspection, including before, during, and after the production process, to ensure compliance with the standards set by the Department of Agriculture, while guaranteeing accuracy and reliability in product quality.
Mr. Thanapat said, "At Chia Tai's Plant Protection, our mission is to introduce innovative products that support farmers in optimizing agricultural efficiency, reducing costs, as well as enhancing safety for users, consumers, and the environment. By ensuring that farmers can utilize our products properly, we help promote their safety and simultaneously minimize environmental impact. More notably, this approach not only enhances the quality and safety of agricultural produce available in the market, but also contributes to food security, and ultimately strengthens sustainable agriculture in the long run."
Three key strategies to ensure high-quality products and safe agriculture:
- Actively exploring innovations
Chia Tai's Plant Protection strives to constantly develop new products, seek technological advancement, enhance the potential of its personnel, and strengthen partnerships, all of which are to drive innovation for the success of Thailand's agricultural sector. Consequently, Chia Tai's Plant Protection offers a wide variety of products designed to ensure crop nourishment, enhance productivity, and provide strong plant protection, while also minimizing environmental impact.
- Agricultural solutions present the ideal answer for farmers
Chia Tai's Plant Protection collaborates closely with various government agencies and private organizations to research and develop agricultural solutions tailored to meet the specific needs of various crops and the unique characteristics of each agricultural area. To achieve this, Chia Tai's Plant Protection strives to provide a comprehensive range of innovative products as agricultural solutions or success formulas, as well as supporting farmers from the initial stages of cultivation to harvest, helping them effectively reduce production costs. In addition, Chia Tai's Plant Protection proactively enhances operational efficiency by integrating these innovative solutions with agricultural drone technology, allowing farmers to save time, minimize labor, and improve accuracy and safety in their operations, for example:
- Solutions for rice fields
The solutions are specifically tailored to address the needs of rice cultivation across three key growth stages: at 0-4 days, 7-12 days, and 40 or 60 days. All these solutions are meticulously developed by Chia Tai to ensure that farmers achieve optimal rice yields and maximize their return on investment.
- Solutions for durian farms
Durian is another crucial economic crop that requires specialized care. The solutions are divided into 12 stages, beginning with enhancing the growth of three phases of young leaves, followed by promoting flowering, stimulating flower bud development, nourishing after flowering, encouraging new leaf growth, increasing fruit set, supporting young fruit growth during months 1 - 3, as well as accelerating ripening and improving fruit quality.
In fact, farmers who received and applied these recommended solutions to their agricultural practices have reported significant improvements in the quality of their produce.
- Working closely with customers, understanding each plant's specific needs, and providing customers with recommendations for the appropriate use of each plant protection product.
To ensure the achievement of key business goals, Chia Tai's Plant Protection has enhanced its operational systems to better respond to customer needs and ultimately enhance efficiency. This includes providing comprehensive support to both farmers and distributors by continuously offering advice on the plant protection products' specifications, as well as the safe and proper use these products through different training workshops and seminars.
In terms of manufacturing practices, Chia Tai's Plant Protection has improved its work system to comply with established requirements and standards. Furthermore, to enhance product delivery to customers, Chia Tai's Plant Protection has implemented various technologies, such as warehouse management systems and traceability systems that enable customers to access comprehensive product information from the origin, including production details, product lots, and usage instructions.
After all, safe agriculture is certainly not a distant concern. It is deeply integral to food production for the global population. Therefore, an effective production system directly contributes to food safety. To ensure that agriculture, which is a crucial way of life in the Thai society, remains a stable and sustainable profession, Chia Tai's Plant Protection is always committed to providing high-quality products, services, and solutions. This commitment is guided by the fundamental principle of safety for individuals (both users and consumers), for society, and for the environment.