Koko Global Hospitality's Newest Premium lifestyle Hotel Brand Embracing "A Place for Honey and Fine Wine"
Koko Global Hospitality (KGH), a hotel management company founded in Thailand by a Japanese entrepreneur in 2015, is thrilled to announce the launch of its latest hotel brand, VIVTEL. Following the success of its Kokotel brand, which has opened 14 properties in Thailand, VIVTEL offers a unique offering tailored for couples seeking a vibrant and intimate getaway. The first VIVTEL property, VIVTEL Phuket Patong, is set to open in 2026. With the motto "Sleepover to Oversleep," VIVTEL aims to create unforgettable moments for guests, setting a new standard for experience-driven hospitality.
VIVTEL, inspired by the Italian word "Vivace" or "Viva", which means lively, encapsulates a dynamic atmosphere that elevates the hotel experience. This premium lifestyle hotel brand not only focuses on romance but also embraces playfulness, making it a standout option in the competitive hospitality landscape. Central to its concept is "A Place for Honey and Fine Wine," where modern design meets luxurious touches to foster relaxation and romance. The inviting lobby, complete with a signature cocktail upon arrival and a wine bar as a backdrop, ensures guests immediately feel the vibrant ambiance.
Koko Global Hospitality has creatively designed VIVTEL around the "Our Space" concept, merging public and private areas to enhance connections between guests. Each room features dining areas and in-room mixology stations, empowering couples to craft their own cocktails in privacy. Additionally, guests can enjoy plush robes, signature amenities, and thoughtfully curated bento boxes made with fresh, locally sourced ingredients, available for breakfast or lunch. VIVTEL takes pride in supporting local communities.
A Focus on Efficiency and Value for OwnersKGH has consistently outperformed industry standards, with its hotels achieving an impressive Gross Operating Profit (GOP) of approximately 55%, nearly double the industry average of 30%. This success is driven by KGH's Centralized Operation model, which allows for full-scope management with fewer personnel and reduced costs. A dedicated back-office team based at the main office efficiently manages operations behind the scenes.
Rei Matsuda, Founder and CEO of Koko Global Hospitality, highlights, "As hotel owners, maximizing return on investment (ROI) is a natural goal. One of the most effective strategies is investing in interiors and design materials. While interior design represents a smaller portion of the overall investment, it has the potential to increase cash flow by 1.5 to 2 times by enhancing the Average Daily Rate (ADR). Boutique hotels in Thailand have shown that thoughtful investment in interiors can double room rates."
Matsuda continues, "We believe VIVTEL is an ideal choice for owners who have the budget and market demand in their location. Our goal is to provide efficient operations that ensure premium services and drive higher revenue."
VIVTEL and the Future of Hospitality
As the hospitality industry evolves, KGH is positioning VIVTEL to meet the growing demand for personalized, experience-driven stays. "The future of hospitality lies in creating memorable guest experiences that go beyond just offering a place to sleep," adds Matsuda. "With VIVTEL, we are redefining the hotel experience, focusing on intimate, fun, and lively stays."
KGH is committed to expanding the VIVTEL brand across Thailand and beyond, with a focus on maintaining the quality and intimacy that define the brand.
For more information, visit https://vivtel.com/ and https://www.kokoglobalhospitality.com/th/