Thapanee Kiatphaibool (3rd from left), Governor of the Tourism Authority of Thailand (TAT) and Punnamas Vichitkulwongsa (4th from right), Country Manager for Visa Thailand signed a memorandum of understanding (MOU) for "Reshaping Thailand's Tourism with Innovation and Advanced Data Analytics". This collaboration aims to elevate international visitors' travel experience as part of the Thailand Grand Tourism Year 2025. Joining the signing ceremony were Sanchai Thammahon (left), Deputy Executive Director Northern Region of the TAT; Akkarawit Taphasit (2nd from left), Executive Director Tourism Investment Promotion Department of the TAT; Naporn Inkatanuvatana (3rd from right), Senior Director and Head of Marketing for Visa Thailand; Kamolporn Kongkiatngam (2nd from right), Marketing Director for Visa Thailand and Nattachai Powcharoen (right), Director of Government Engagement for Visa Thailand and ASEAN Affairs. As a world leader in digital payments, Visa shares a mission to advance Thailand's tourism through payment innovation and to create a seamless travel experience for international tourists. The signing MOU was held at TAT's head office in Thararat Hall, Bangkok.