Central Pattana plc, the operator of centralwOrld and Central Village, along with the Tourism Authority of Thailand and Winning Move, the producer of the 'MONOPOLY' game under license by Hasbro - global game and toy manufacturer, are moving forward to support Thailand's tourism and to promote major tourist attractions in Bangkok by launching 'Monopoly: Bangkok Edition' and 'Bangkok Top Trumps', which will be held for the first time in Bangkok. Central World and Central Village have been featured as part of the latest Monopoly edition representing Bangkok landmarks alongside other top destinations that encompass cultural identity and historical attractions.
Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: "On behalf of centralwOrld, we are delighted to be the main venue for the launch of MONOPOLY: Bangkok Edition and are honored to be part of this game alongside Central Village, The 1st International Luxury Outlet in Thailand. We're proud to support national tourism, attracting global travelers to boost the economy locally and nationally. At the event, participants can experience a 4x4-meter board game, the second largest board game in Asia, meet with the real 'Mr. Monopoly' from the UK and be the first to own 'MONOPOLY: Bangkok Edition' in addition to enjoying various exciting activities to win exclusive prizes".
Over the past two decades, Central World has become a world-class destination, known as the 'Landmark of Shopping & Lifestyle.' It offers over 500 stores and more than 300 curated restaurants and cafes, featuring both Thai and international brands. Many national and global brands open their flagship stores or first locations in Thailand here, showcasing exclusive collections and pop-up stores. Additionally, it has been recognized as the Best Festive Landmark Destination, hosting numerous national and international events for decades.
Central Pattana has the potential to attract both Thai and international tourists, particularly through its 15 Tourists shopping centres located in popular tourist destinations across all regions of Thailand. These include Central World, Central Village, Phuket, Rama 9, Pattaya, Marina, Chanthaburi, Ayutthaya, Sriracha, Chiang Mai, Chiang Mai Airport, Chiang Rai, Udon Thani, Samui, and Hat Yai.
Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), said: "This is an exciting moment, not just for Monopoly enthusiasts, but for everyone who loves Thailand, and in particular our fabulous capital city, Bangkok," "This is a collaboration that brings together the best of two worlds - the timeless, classic appeal of Monopoly and the modern, ever-changing charm of Bangkok. With this edition, we shine a light on our city's cultural landmarks, bustling streets, luxury hotels, transport and food showcasing the very essence of what makes Bangkok so unique. The board game serves as a perfect keepsake, a souvenir to bring back home. It's also a great way for travelers to relive their adventures in Thailand with friends and family."
Following today's unveiling, Mr. Monopoly himself will embark on a whirlwind tour around Bangkok, visiting some of the wonderful locations featured on the Monopoly board.
During his journey, Mr. Monopoly will interact with fans and take photos, bringing the spirit of the games to life. This exciting tour allows fans to engage with the Monopoly experience in real life, visiting real-world locations that are featured in the game.
Jennifer Lau, Partnerships Manager, Winning Moves, said: "We're thrilled to bring these iconic games to life with a Bangkok twist. Both Monopoly and Top Trumps have a rich history of entertaining families and friends worldwide, and now, we're giving Bangkok its very own editions to celebrate the unique charm and energy of this city
'Our Games Trading' is the official importer and distributor, and as the official dealer of Bangkok Monopoly, the game will be available exclusively at Asia Books Co., Ltd. and Asia Books' retail partners and affiliates.
For more information about centralwOrld, please visit: www.centralworld.co.th or visit: www.facebook.com/CentralwOrld