Krungsri (Bank of Ayudhya PCL) announced the appointment of Ms. Palida Artispong as Acting Managing Director, Krungsri Finnovate Company Limited, effective 1 December 2024.
Palida is a seasoned young executive with a deep understanding and extensive experience in business consulting, finance and banking, and corporate venture capital. Since joining Krungsri Finnovate in 2018, she has been instrumental in driving startup investment strategies and establishing strategic partnerships across Krungsri, partners, and the startup ecosystem.
As Acting Managing Director of Krungsri Finnovate, Palida will oversee and be responsible for developing a robust investment strategy for the startup portfolio, ensuring continuous and strong growth. Additionally, she will continually focus on expanding strategic partnerships that create mutual maximum value for startups, partners, and Krungsri, as well as strengthening the startup ecosystem in Thailand. This appointment is part of the planned organizational succession plan.
Palida graduated with a bachelor's degree in economics from Thammasat University and an MBA from Chulalongkorn University's Sasin School of Management and S.C. Johnson Graduate School of Management, Cornell University, USA.