JLL (NYSE: JLL) Thailand, a global real estate consultant, celebrates its 35th anniversary, a significant milestone that reflects the company's enduring commitment to excellence in the commercial real estate sector. This celebration comes at a pivotal time as Thailand's commercial real estate market has undergone a remarkable evolution over the past three decades.
Initially dominated by standalone, single-use developments, Thailand's real estate landscape has gradually shifted toward mixed-use complexes that combine various property types. Today, the market has entered a new era characterized by fully integrated mixed-use precincts. These cutting-edge developments incorporate the highest levels of technology, world-class amenities, and superior specifications, all designed to meet the ever-changing needs of occupiers and end-users alike.
JLL's Vision for the Future of Real Estate
As JLL looks toward the future, it has identified key trends that are transforming the global commercial real estate market and foresees their significant impact on the evolution of the industry in Thailand. The firm's services are geared toward what it calls the "Future of Real Estate," which encompasses several strategic focus areas. At the forefront is sustainability, which is now central to every discussion and decision-making process within the industry. JLL is committed to leading by example and providing best-in-class advisory services to help clients achieve their real estate goals while contributing to a better world.
Embracing technology, especially AI, is another critical focus for JLL. The firm recognizes that leveraging data-driven and AI tools are proving successful for developers in increasing productivity across various operation processes and enhancing the end-user experience. JLL is preparing for the 5th Industrial Revolution, emphasizing the importance of technology in shaping the future of commercial real estate.
Additionally, JLL is dedicated to fostering community engagement and addressing workplace needs that help to strengthen a sense of belonging. The firm aims to push awareness towards Environmental, Social, and Governance (ESG) factors, particularly emphasizing the 'S' element. JLL envisions and guides clients in an evolving world where employees across industries have greater influence over when and where they work, aligning with evolving expectations for work-life balance.
Data analytics also plays a crucial role in JLL's strategy. The firm is pioneering thought leadership on cities, sector specifics, and capital flows. With access to a best-in-class database in Thailand and across the region, JLL is well-positioned to support clients in making informed decisions regarding their real estate pursuits.
JLL Thailand's Achievements
Reflecting on its achievements over the years, JLL Thailand has established itself as a leader in various sectors. In Capital Markets, the firm has advised on USD 1.3 billion worth of real estate investment transactions between 2016 and 2023. Its Capital Markets team has successfully closed complicated and impactful deals in recent years, positioning itself as an ideal advisor for clients seeking land or asset acquisition, divestment strategies, joint venture partnerships, and debt advisory services.
In the Logistics & Industrial sector, JLL has transacted an impressive 1,600 hectares (10,000 rai) between 2018 and 2023. In Hotels & Hospitality, JLL has brokered 54 properties worth over THB 66 billion since 2010, including the largest single-asset hotel transaction in Thailand's history, underscoring its leading position, expertise and reach in this competitive sector.
As a true market leader in Property & Asset Management, JLL manages more than 7.1 million sqm of asset portfolio across Thailand, including the recently opened and world renowned One Bangkok. Its Research & Consulting team has garnered recognition as RICS SEA - Research Team of The Year for 2024 and has advised on more than 360 projects with a combined Gross Development Value exceeding THB 500 billion from 2015 to date.
JLL Thailand's commitment to excellence is further exemplified by its Bangkok office, which has achieved LEED Gold certification for superior energy efficiency and is the first office in Thailand to attain WELL Platinum certification, setting a new benchmark for health-focused workspaces. Additionally, JLL Thailand has been certified as a Great Place to Work(R), with 87% of employees affirming their positive experiences at the Head Office. This recognition underscores JLL's dedication to creating an exceptional workplace culture that prioritizes employee well-being and environmental sustainability.
New Service Perspectives
JLL is enhancing its service offerings to meet the evolving needs of the real estate industry through four key initiatives. The Workplace Strategy & Change Management service assists office occupiers in optimizing space utilization and facilitating smooth transitions that prioritize employees' genuine needs, creating adaptable work environments that boost productivity. Additionally, JLL has introduced the Energy & Sustainability Services (ESS) team to support clients on their ESG journey, providing tailored solutions for sustainable practices and guiding them on how to achieve their ESG targets.
The Asset Enhancement team strategically addresses underperforming assets, improving efficiency and aligning properties with changing market demands, which is essential for maximizing portfolio value in a competitive landscape. Complementing these services, JLL's Tech Advisory helps clients navigate the rapidly evolving real estate technology landscape, ensuring they adopt effective solutions that enhance operations and property performance.
These four initiatives reflect JLL's commitment to delivering innovative, future-proof solutions that drive value in the real estate sector. By offering comprehensive services that address workplace strategy, sustainability, asset enhancement, and technology adoption, JLL is positioning itself as a leader in meeting the diverse and evolving needs of the real estate industry.
Mr. Michael Glancy, Managing Director for Thailand and Indonesia at JLL, stated, "As we celebrate 35 years in Thailand, we're not just looking back at our achievements, but forward to the future we're helping to shape. Our commitment to sustainability, technology, and data-driven solutions positions us at the forefront of the real estate industry's evolution."
Mr. Anawin Chiamprasert, Head of Research & Consulting at Jones Lang LaSalle (Thailand) Limited (JLL), added, "Our journey in Thailand has given us unparalleled insights into the local market. We continue to pioneer thought leadership and provide best-in-class, cutting-edge research intelligence and consultancy services as well as helping our clients to navigate the complexities of the real estate landscape."
As JLL Thailand celebrates this significant milestone, the company reaffirms its commitment to shaping the future of real estate for a better world, continuing to provide innovative solutions and expert guidance to clients across Thailand and beyond.