Power Buy Unveils the New Look of Central Chidlom Branch as a Premium Store to Target High-Spending Customers

Power Buy, under Central Retail, reinforces its leadership as Thailand's leading electronics retailer by unveiling the revamped "Power Buy Central Chidlom" under the 'Premium Store' concept. This first-of-its-kind transformation elevates the shopping experience by offering a curated selection of premium appliances, gadgets, IT products, and electronics from world-class brands. Positioned to meet the demands of local and international high-spenders in the Chidlom area, the store is expected to drive a 20% increase in foot traffic.

Mr. Suwin Koseeumnuay, President of PowerBuy Co., Ltd., under Central Retail, shared, "Power Buy Central Chidlom has served customers for 27 years, consistently innovating to deliver superior shopping experiences. Situated in a prime area surrounded by luxury hotels, high-end condominiums, embassies, and major office buildings within a 5-kilometer radius, this location attracts affluent Thai and international customers, including expats and tourists with luxurious lifestyles. To align with this demographic, we have transformed this branch into our first 'Premium Store'."

He added, "The newly renovated store features a modern and minimalist design, with dedicated zones such as the Innovation & Experience Zone. This area presents smart home and smart appliance solutions where customers can interact with product functionalities, guided by expert staff to ensure they find the perfect match for their needs. We have also curated a well-selected collections of premium and latest items, highlighting cutting-edge design, functionality, and technology, such as AI and IoT for seamless wireless control of home appliances. We are confident that the new Power Buy Central Chidlom will not only enhance the shopping experience but also better serve the needs of high-spending customers with exceptional products and services."

Premium Shopping Experience with Four Key Zones at Power Buy Central Chidlom

Television & Audio Zone: Transform your home into a theater with advanced AI-powered TVs offering 8K resolution and vivid motion clarity. Pair them with Dolby Atmos surround sound systems from leading brands. Highlights include Samsung Neo QLED 8K TV featuring Built-in SmartThing Hub and the world's best-selling soundbar, TCL's massive 115-inch TV, LG's OLED evo 97-inch TV, and LG StandbyME, a portable and rotatable touchscreen ideal for streaming enthusiasts.

Major Appliance Zone: Discover multifunctional, eco-friendly appliances from top brands. Highlights include BOSCH dishwashers, the world's No. 1, with eco-conscious manufacturing, space-saving wash towers with an AI-powered Wash & Dry function, available in both large four-door and side-by-side models, our refrigerators are designed to maintain food freshness and feature smart functionality that can be controlled via smartphone, Luxury wine coolers from Italian brand Casarte, featuring advanced app-based controls, and Haier wine chillers with up to 171-bottle capacity and precise temperature control.

Air Zone: Enjoy fresh, purified air with innovative solutions, including energy-efficient inverter technology and AI-powered health features that eliminate PM 2.5 particles and viruses. The zone offers a wide range of air conditioners and purifiers from leading brands, designed for various living spaces.

Smart Tech & IT Zone: Stay updated with the latest in digital lifestyle trends. Highlights include Full Apple and Samsung product lines, including the new Galaxy Ring for health enthusiasts, gaming must-haves from PlayStation and Nintendo, World-class audio brands, such as B&O, MARSHALL, Bose, Harman Kardon, and JBL, eco-friendly electric bicycles and scooters from Monowheel and Ninebot, Gadgets for content creators, such as GoPro cameras, DJI drones, and BREO wellness devices.

To celebrate the grand reopening of "Power Buy Central Chidlom," the store is offering exclusive promotions, including The 1 Members enjoy an additional 27% discount by redeeming points, 0% installment plans available storewide, participating credit cards redeem points for up to an 18% discount and receive cashback of up to 48,000 baht. Shopping bonus spend 1,000 baht and receive a discount coupon worth 750 baht for the next purchase of 25,000 baht or more, "Trade-in for Better Living" campaign donate your old electrical appliances and receive an additional discount of up to 10,000 baht when purchasing new items of the same category. Free delivery and installation. These special offers are available until January 8, 2025.