KBank Private Banking (KPB) and Lombard Odier (LO) are proud to celebrate a decade of successful collaboration, marking the 10th anniversary of their strategic alliance (SA) since 2014 and beyond. This prevailing alliance has been instrumental in providing unparalleled wealth management services to KBank Private Banking in Thailand under "Perfect Wealth, Perfect Future" purpose, focusing on customer-centricity that offers a holistic wealth management approach in 4 Key Strategic Pillars. These pillars include Risk-based Asset Allocation, Alternative Investments, Sustainability Investment and Family Wealth Planning Services. By combining LO's global investment expertise with KBank Private Banking's deep local market knowledge, the strategic alliance has fostered significant growth and innovation in Thailand's wealth management landscape.
A Decade of Shared Milestones through 4 Key Strategic Pillars:
- Risk-Based Asset Allocation: Building a strong foundation in investment solutions, KBank Private Banking introduced Thailand's first full-scale Risk-Based fund in 2015 - jointly developed by Kbank, Lombard Odier and K Asset - that spreads investment across multiple asset classes worldwide and prioritizes risk management. These funds exceeded THB 30 billion in sales in 2018, reflecting robust performance and strong client engagement, setting the stage for more innovative investment options. KBank Private Banking has continued to advance Risk-Based Asset allocation approaches by launching the flagship K-ALLROAD fund series in 2021 that offers Thai investors with tailored risk management amid global market volatility.
- Alternative Investment: Expanding on this success, KBank Private Banking broke new ground in 2019 by launching Thailand's first Private Equity Fund. This milestone allowed Thai clients to gain access to global alternative assets, further diversifying investment opportunities and enhancing portfolio resilience.
- Sustainable Investment: KBank Private Banking recognized market forces, regulations, and investor's behavior are driving the shift toward sustainable investing, which is crucial for long-term growth. In alignment with a forward-thinking approach, KBank Private Banking launched the K-CLIMATE fund in 2020, Thailand's first climate-focused fund, jointly developed with Lombard Odier and KAsset. The successful integration of sustainable investment opportunities brought about by the preceding strategic alliance led to the Sustainability Alliance between Lombard Odier and K Asset to support in strategy formulation and the development of sustainable investment offerings and services to the Thai client market. In conjunction with this new expanded alliance, KBank Private Banking also hosted "Rethink Sustainability: A Call to Action for Thailand" event in 2023, underscoring the importance of sustainable investing.
- Family Wealth Planning Services: KBank Private Banking, in strategic alliance with Lombard Odier, is proud to be Thailand's first bank to introduce the Family Wealth Planning Services in 2016 - as part of a holistic and comprehensive wealth management approach. The premium wealth planning service combines KBank Private Banking's deep understanding of Thai clients with Lombard Odier's expertise for a sustainable wealth transfer across generations.
Adisorn Sermchaiwong, Executive Chairman, Private Banking Group, KASIKORNBANK said "KBank Private Banking's decade-long partnership with Lombard Odier reflects our commitment to providing world-class private banking services in Thailand. By combining Lombard Odier's global expertise with KBank Private Banking's local insights, we aim to grow, preserve, and transfer wealth across generations through our customer-centric approach, focused on the brand purpose 'Perfect Wealth, Perfect Future'. Our 4 Key Strategic Pillars, and we will continue collaborating with Lombard Odier to build a sustainable wealth legacy and a prosperous future for our clients."
Vincent Magnenat, Limited Partner, Asia Regional Head and Global Head of Strategic Alliances, Lombard Odier said "At Lombard Odier, we are focused on helping our clients preserve and grow their wealth for the long term. In Asia where we see the future of private banking both onshore and offshore, we believe in combining the strengths of Lombard Odier as a global organization and a powerful local organization such as KBank Private Banking to bring value to our local clients by enabling local access to global solutions through the strategic alliance approach."
Looking Ahead: A Commitment to the Future
As Asia's wealth landscape continues to evolve, LO and KBank Private Banking remain committed to providing clients with future-oriented solutions. The strategic alliance will leverage LO's global expertise and KBank Private Banking's local market knowledge to continue delivering innovative and impactful wealth management services.
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