'Krungsri Auto', a leader in automotive finance under Bank of Ayudhya PCL., led by Mr. Congsin Congcar (center), Head of Krungsri Auto Group, Bank of Ayudhya PCL., proudly received the prestigious Superbrands Thailand 2024 award for the 12th consecutive year. Driven by the dedication of the brand and its 6,000 employees to create a better everyday life for automobile users, Krungsri Auto reaffirms its path to excellence by offering products and services that cater to the needs of consumers across all segments while continuing to reinforce its position as the No. 1 choice for automobile users and driving sustainable growth for partners and customers within the Krungsri Auto ecosystem.
The Superbrands award is an international recognition of excellence in brand building, evaluated based on three key dimensions: Brand Quality, Brand Affinity (the relationship between the brand and consumers), and Brand Personality (the uniqueness of the brand). The selection process involves rigorous screening through nationwide consumer surveys and research, as well as input from marketing and public relations experts and the independent Superbrands Council. This year, the theme was 'Journey to Brand Excellence,' highlighting the path to achieving brand-building excellence. A total of 27 brands received this prestigious award.