Suntory PepsiCo Beverage (Thailand) Co., Ltd., the manufacturer and distributor of beverage products under the Suntory and PepsiCo brands in Thailand, announces the appointment of Mr. Tanuj Chadha as the new Chief Executive Officer, effective 1 February 2025.
Mr. Tanuj Chadha began his career as a Territory Development Manager with PepsiCo India in 2004. He later took on key leadership roles in India, including Unit Manager at PepsiCo and Division Head at Marico Limited.
In 2019, Tanuj brought over 14 years of expertise in sales, marketing, and management to join Suntory PepsiCo Beverage (Thailand) Co., Ltd. as Sales Director. He led the sales team in strengthening the Route to Market fundamentals focusing on execution, expansion and engagement. He brought fresh perspectives to drive commercial capabilities and enabled the team to find innovative solutions to tough business problems, including the COVID-19 crisis, improving competitiveness and performance.
Prior to his new role as CEO, Mr. Chadha served as Chief Commercial Excellence Officer at Suntory Beverage & Food Asia Pacific, where he played a pivotal role in scaling up Commercial Excellence across Asia Pacific as an integrated approach between Shopper Marketing, Revenue Growth Management, Price
Pack Architecture & Route to Market. His efforts have significantly contributed to improving revenue streams, achieving a balanced market share and profitable volume growth. He partnered cross -functionally to strengthen category thinking, foster Gen Z forward innovation plans and business transformation, further enhancing the organization's competitive edge. With his global outlook, leadership and category experience, he has earned recognition across the Asia Pacific for delivering consistent business performance and people results.
Mr. Tanuj Chadha, Chief Executive Officer of Suntory PepsiCo Beverage (Thailand) Co., Ltd. expressed his enthusiasm for the role, saying, "It is a great honor to rejoin Suntory PepsiCo Thailand. I am committed to fostering a vibrant corporate culture, strengthening customer centricity & partnerships, enhancing our strong brand portfolios, and leading initiatives that prioritize environmental stewardship, social responsibility, and sustainable growth. Together, we aim to become 'The Most Beloved Beverage Company in Thailand with a True Gemba Centricity' by placing true consumer needs at the heart of our operations."
Suntory PepsiCo Thailand is confident that Tanuj's leadership will steer the company towards new heights, establishing it as a leader in the industry known for its strategic excellence and sustainable growth.