'Fanta', a favorite beverage brand among Gen Z and made by the Coca-Cola system in Thailand: ThaiNamthip Corporation Limited, HaadThip Plc, and Coca-Cola (Thailand) Ltd., announces the launch of its major Wanta 'Fanta' campaign. Designed to empower Gen Z to follow their passions, take a break from stress, and embrace their wants, the campaign reinforces its commitment to connecting with the next generation, encouraging self-expression and celebrating individuality with the tagline "Irresistibly tasty."
Tapping into youth culture, 'Fanta' introduces T-POP sensation "BUS because of you i shine" as its new Magic Maker, engaging young audiences through collaborative activities and relevant content. The campaign promises a full schedule of fun, reflecting the brand promise to deliver ultimate delicious satisfaction every day.
Han Thwe Phyo, Marketing Director for Coca-Cola in Thailand and Laos, said, "'Fanta' is poised to create a new phenomenon in the flavored carbonated soft drink market with the Wanta 'Fanta' campaign. This is a key strategy to elevate the consumer experience. 'Fanta' is more than just a playful beverage; it embodies a unique fizz that resonates with Gen Z's desire for self-expression. Featuring BUS because of you i shine as our new Magic Maker enhances our message. This underscores 'Fanta''s understanding of and commitment to empowering the young generation to follow their hearts and pursue their wants."
But it's not just about dreaming - it's about doing. Fanta knows that today's generation is juggling a lot - studies, work, social life - and sometimes they just need a moment to escape and indulge in what they want. That is where Fanta comes in with its irresistible, lip-smacking flavors that provide a burst of playful refreshment and a reminder to take a break and have some fun.
Tapping into Gen Z's love for music, the campaign kicks off with catchy music ads - Wanta 'Fanta' and a special Wanta 'Fanta' version by BUS because of you i shine - encouraging young people to indulge in their desires with 'Fanta''s uniquely fizzy and irresistibly tasty flavors. The Wanta 'Fanta' experience extends across social media, out-of-home advertising, and engaging activities, providing opportunities for Gen Z to unleash their creativity and showcase their talents. This includes content creation and social media challenges featuring the Wanta 'Fanta' song, with exciting prizes up for grabs.
The Wanta 'Fanta' campaign will feature a mega-event at CentralWorld from 27 February to 1 March 2025, offering Gen Z a chance to recharge their fizz and enjoy what they truly want. The three-day event features cheeky activities, games, and vibrant fun, including three exciting games with prizes and souvenirs. Highlights include the Wanta Dance Challenge game, a dance-off challenge in a special dual frame with BUS because of you i shine, and the Wanna Be Famous game, giving participants a taste of stardom with their photo displayed on a giant LED billboard in the heart of CentralWorld. Don't miss a live performance by BUS because of you i shine on 27 February, featuring engaging experiences for fans. For event details and campaign updates, follow Fanta Thailand on Facebook.