CP AXTRA Public Company Limited, an operator of Asia's leading wholesaler and retailer Makro and Lotus's, has partnered with the Royal Project to launch the 'Royal Project Quality Products for CP AXTRA.' This collaboration continues to bring high-quality, fresh, and reliable produce from hill tribe farmers directly from the mountaintops to Makro and Lotus's stores nationwide. The project reinforces CP AXTRA's role as a destination for high-quality fresh food and products, ensuring consumers have access to quality products while improving the livelihoods of hill tribe farmers through sustainable income generation.
The event was inaugurated by Dr. Narongchai Pipatthanawong, Executive Director of the Royal Project Foundation. This marks another significant milestone in the collaboration between the private sector and civil society, reaffirming a shared commitment to supporting highland farmers by promoting sustainable agricultural careers and encouraging the cultivation of cash crops as an alternative to opium farming. The project aligns with the "Royal Project Model," which prioritizes economic, social, and environmental development, fostering long-term sustainability.
The "Royal Project Quality Products for CP AXTRA" strengthens local economies by bringing produce from highland farmers to Makro and Lotus's stores nationwide. It showcases a carefully curated selection of locally sourced produce, ensuring freshness, cleanliness, and safety from farm to consumers. Consumers can explore a diverse selection of products, including vegetables, fruits, flowers, health and processed goods. Beyond supporting highland farmers, this collaboration also promotes 'Health and Well-Being' by making nutritious, high-quality food more accessible at affordable prices.
CP AXTRA is dedicated to conducting business in alignment with Environmental, Social, and Governance (ESG) principles. By consistently sourcing produce from local farmers, CP AXTRA not only ensures their financial stability but also enhances their quality of life, elevates agricultural standards, empowers communities, and drives local economic growth?paving the way for a more sustainable future.
Discover Royal Project products at Makro and Lotus's stores nationwide and enjoy exclusive promotions. Buy 1 Get 1 Free deals on selected items and exclusive perks for My Lotus's members who spend 599 baht or more on Royal Project products will receive a complimentary red or green tea (one privilege per receipt). Additionally, explore special prices starting at just 29 baht at Makro and Makro Pro, all available now until April 3, 2025.