Leading Hotel Operator Recognised in Hospitality & Leisure Category for Exciting Digital Innovation
Centara Hotels & Resorts, was proudly named Thailand Team of the Year - Hospitality & Leisure at the prestigious Asian Management Excellence Awards. The accolade highlights a year of innovation, with Centara standing out for its transformative digital initiative and continued focus on sustainability.
Centara's award-winning project is a ground-breaking digital coupon and voucher system that has reshaped the way guests interact with the brand. By offering a fully digital, paperless solution, Centara has made it easier for guests to access a range of benefits ? from spa treatments to dining offers ? through a simple scan of their key cards. This streamlined system not only improves the guest experience but also aligns with Centara's commitment to waste reduction and embracing sustainability.
The success of the initiative reflects the seamless collaboration between Centara's Corporate IT, Operations teams, and frontline staff. In addition to boosting guest engagement, the digital system has also proven highly effective in driving additional revenue, generating over THB10 million in upselling revenue within just four months, while also eliminating over 500,000 paper transactions annually ? a major step toward reducing environmental impact.
"This achievement represents the collaborative spirit that defines Centara," stated Udomluk Tantbirojn, Chief Technology Officer - IT & Transformation of Centara Hotels & Resorts. "By bringing together expertise from across our organisation, we've created a solution that simultaneously improves the guest journey, supports our sustainability commitments, and strengthens our business performance."
Guest feedback has been overwhelmingly positive, with visitors appreciating the user-friendly experience and seamless access to hotel services and special offers. As the demand for sustainable travel grows, Centara is dedicated to staying ahead of the curve, offering innovative, environmentally conscious solutions that improve both the guest experience and the planet's well-being.
The Asian Management Excellence Awards celebrate organisations demonstrating exceptional leadership, innovation, and operational excellence within the region, with Centara's win in the Hospitality & Leisure category further solidifying its position as a leader in redefining the future of the industry.