ONESIAM Launches a Stunning Summer Festival,
Featuring a Spectacular Floral Art Installation and Exciting Events
To Mark Bangkok's Unforgettable Summer and Songkran Celebration
ONESIAM, a synergy of global destinations including Siam Paragon, Siam Center, and Siam Discovery, is curating an extraordinary summer experience "ONESIAM Summersive." The awe-inspiring festivity promises to deliver an engaging and immersive sensory experience, spanning all three destinations with unforgettable mix of art, culture, and entertainment in the heart of Bangkok. The summer celebration is set to mark ONESIAM as a must-visit destination for both locals and international tourist from across the globe. The event aligns with the Tourism Authority of Thailand's (TAT) strategy to create new magnet attractions that draw visitors to Bangkok. Throughout April, visitors can enjoy a breathtaking and imaginative floral display, spectacular international performances and exciting live music, exclusive surprise activities from top BL (Boys' Love) series and a special showcase from global fashion brand Alexander Wang, marking its first-ever participation in celebrating Songkran, Thailand's world-renowned water festival.
Ms. Saruntorn Asaves, First Executive Vice President - Shopping Center Business of Siam Piwat Co.,Ltd., stated "Siam Paragon, Siam Center, and Siam Discovery are global and top-of-mind destinations for both Thai visitors and international tourists. This year, the three destinations will be marking Bangkok's key highlights during the Songkran Festival. This year, TAT expects approximately 2 million international tourists to visit Thailand during the Songkran festivities. The Thai government is organizing the Maha Songkran World Water Festival 2025, a spectacular event at Sanam Luang from April 11-15, 2025. This initiative aims to elevate Songkran to global recognition, highlighting its beauty as a UNESCO-listed cultural heritage and positioning it as a world event. During this period, ONESIAM ? Siam Paragon, Siam Center, and Siam Discovery?will join in the celebrations, enhancing Bangkok's vibrancy with a unique and innovative festival experience. The three destinations have specially curated extraordinary events, reinforcing themselves as a must-visit landmark in central Bangkok. Under the theme "Sumersive" this festival will artfully blend technology and immersive experiences, captivating Thai shoppers and global tourists with an unforgettable world-class celebration."
This summer, the three Bangkok's leading global destinations present a grand celebration including:
Siam Paragon Summersive: Happiness in Full Bloom
Siam Paragon is bringing an extraordinary summer experience with "Siam Paragon Summersive: Happiness in Full Bloom." This festival marks the creation of an imaginative and breathtaking floral garden, offering a multi-sensory and captivating experience. The event highlights Garden of Joy - a mesmerizing floral wonderland at Parc Paragon, where gigantic flowers, towering floral arches, and lush vertical gardens recreate the magic of summer, perfect for stunning photo opportunities.
Multi-Sensory Experience - an engaging experience of the five senses including Touch: an enchanting floral realm, Smell: enjoy floral fragrances from world-class spring/summer collections, Sound: feel the rhythm of summer with vibrant, upbeat live music. Sight: witness spectacular performances and dazzling visuals and Taste: Indulge in creative summer-inspired food and drinks, perfecting the ultimate seasonal experience.
International Show - For the first time in Thailand, an extraordinary THE COLORS performance from the Netherlands, where graceful dancers transform into butterflies, bringing a dreamlike spectacle to life through their fluid movements.
Special Artist Performances - Enjoy daily music performance by Thailand's top artists with exciting live performances. In addition to these spectacles, visitors can explore a variety of interactive activities designed to transport them through multi-dimensional joy at Siam Paragon Summersive: Happiness in Full Bloom. The event will take place from April 10-16, 2025 at Siam Paragon.
Siam Center The Summersive Playground: GELBOYS Joinground
Siam Center The Ideopolis presents an exciting campaign, transforming the entire Siam Center into a playground filled with creative energy. The event, "Siam Center Summersive the Summer Playground: GELBOYS Joinground," will captivate 'Siam DNA' crowd from April 4 - 20, 2025. The event draws inspiration from the vibrant colors of summer, where the boundless energy of outdoor music festivals transforms into a summer playground filled with exhilarating beats. Special highlights include Siam Center the Summersive Playground: GELBOYS Joinground. Experience special activities inspired by the hit BL series "GELBOYS: Suspended Status," a fan-favorite among both Thai and international audiences. This series is a prime example of Thai soft power and creative influence. Siam Center x Punpro: MUFEST by Punduang for those who love spirituality and luck-boosting charms, explore a selection of fashionable accessories and lifestyle products infused with positive energy?perfect for elevating summer vibe!, Happening from April 4 - 16, 2025.
Siam Discovery Summersive: The Summer Exploratorium
Siam Discovery The Exploratorium is extending an invitation to 'Come Play With Us' at "Siam Discovery Summersive: The Summer Exploratorium"?a journey into the world of fashion, lifestyle, and boundless inspiration. Under the concept of 'Spring Awakening - A Teaser To Summer,' fashion lovers can get an exclusive first look at the latest collections from top global brands. Special highlights include World-First Experience with Alexander Wang, world's renowned brand celebrates its 20th anniversary with the first-ever Wang Water Fest?a one-of-a-kind event in the heart of Bangkok! Embrace the festive spirit of Songkran with the Bodywear SS 2025 collection, designed to reflect diversity and limitless individuality. Plus, meet the #WangSquad, bringing bold, edgy, and iconic Alexander Wang energy. This exclusive event starting April 10, 2025, at Discovery Plaza, Siam Discovery.
Siam Paragon, Siam Center, and Siam Discovery?Bangkok's ultimate shopping and lifestyle destinations?are joining forces to create unforgettable summer experiences for both Thai and international tourists. This campaign adds exciting highlights to Bangkok's summer scene, offering joy, new discoveries, and unforgettable moments. As part of the Songkran and Summer celebration campaign by ONESIAM, this initiative not only enhances shopping and entertainment experiences for visitors but also reinforces Thailand's status as a global travel destination. With a goal of attracting over 40 million international tourists and generating 3.5 trillion THB in tourism revenue in 2025, this campaign is a key driver in boosting Thailand's tourism economy.