Today, Virgin Active Thailand has announced that it is spotlighting four of its members who will become the brand's Real Wellness Ambassadors. These ambassadors will bring the brand's latest global positioning, 'Where Wellness Gets Real,' to life through compelling narratives of their wellness journeys, empowered by Virgin Active. This further reinforces Virgin Active's commitment to making wellness accessible and enjoyable for all and encouraging others on their wellness journeys.
Nawabhorn Rungsri, Panuphan Sukpiti, Supakarn Apinantakorn, Torkiat Chomphoobut were specially selected via a nationwide campaign that sought to find Virgin Active members with unique and inspiring wellness stories. Their experiences challenge the pressures of unrealistic fitness expectations and superficial wellness trends, promoting a balanced and holistic approach that embraces self-care, mental well-being, nutrition, social connections, and physical health instead.
"Our latest survey revealed that 71% of Thais plan to prioritise their health and wellness more than the previous year, and 78% consider self-care the most important wellness area," said Julien Bera, Country Director, Thailand and Singapore at Virgin Active. "We introduced our Real Wellness Ambassadors in response to this growing need among Thai consumers. Together, we are redefining what real wellness looks like by guiding and inspiring people on their own personal and fulfilling wellness journeys."
Sharing their experiences firsthand, the Real Wellness Ambassadors reflect on what this initiative means to them:
"Wellness isn't just about looking fit?it's about feeling balanced and connected. As a Real Wellness Ambassador, I want to encourage people to explore what brings them fulfilment- inside and out, without pressure or perfection." - Supakarn Apinantakorn
"Being part of the Virgin Active community has reshaped my understanding of wellness. I am here to remind everyone that wellness is not about pushing ourselves to the limit, but about listening to our bodies, finding joy in movement and embracing self-care in all forms." - Nawabhorn Rungsri
"Many may feel the need to fit into a certain mould to be 'healthy.' I hope to inspire others to unlearn that mindset and redefine wellness in a way that is personal, sustainable, and fulfilling." - Panuphan Sukpiti
"Being part of this initiative isn't just about my own journey?it's about helping others see that wellness is for everyone, no matter their background or starting point. I want to inspire more people to embrace real, achievable wellness that feels right for them." - Torkiat Chomphoobut
Following the announcement, the Real Wellness Ambassadors will share their journeys in an inspiring video series set to premiere this month.
To find out how Virgin Active Thailand can support your wellness journey, visit www.virginactive.co.th.