A celebration of global influence, timeless prep and the next generation of style, the Brand Ambassadors and stars of Thai entertainment return for a second campaign.
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], continues its journey with Thailand's most exciting stars of entertainment, welcoming Pond, Phuwin, Gemini and Fourth as faces of the Spring 2025 campaign. As icons of the T-Wave movement, they bring their authenticity, vibrant energy and undeniable presence to the brand's prep style, amplifying the vision of a global Tommy family celebrating artistry, individuality and self-expression.
"Pond, Phuwin, Gemini, and Fourth are leading a movement of their own," said Tommy Hilfiger. "Through storytelling, talent and a deep connection with fans, they're shaping a cross-cultural fandom that celebrates diversity, creativity and shared experiences. I'm thrilled to continue this journey with them as we push the boundaries of classic American style for a new generation."
Following a bold Spring 2025 launch with a campaign headlined by K-Pop sensations Stray Kids, TOMMY HILFIGER continues to celebrate the impact of global entertainment with stars of the T-Wave. Now, the journey continues as Pond, Phuwin, Gemini and Fourth bring a fresh evolution, merging Thai creativity with modern fashion.
The four stars of global pop culture wore classic prep styles from the TOMMY HILFIGER Spring 2025 collection. A fresh take on Tommy Hilfiger's lifelong love for nautical style, the collection fuses Ivy League heritage with bold maritime influences. Breton and Ithaca stripes add a sailing touch to cable knits and heritage shirting, while varsity jackets bring a refined edge. Layered outerwear, textured knits and tailored essentials modernize signature silhouettes, with varsity details and crisp lines adding effortless confidence.