IMPACT reveals an exciting outlook for 2025, featuring a dynamic lineup of international events scheduled throughout the year. This reflects the confidence of global event organizers in Thailand's potential as a leading regional hub for the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Adding to the excitement, Thailand is set to host the world-renowned Miss Universe pageant once again this year?a momentous occasion marking the fourth time in history that the country has been honored as the host. The grand finale will take place at IMPACT Challenger, underscoring the venue's state-of-the-art infrastructure and professional international-standard team. This solidifies IMPACT's role in driving Thailand's MICE industry and creative economy forward, while showcasing Thailand's soft power on the global stage.
Mr. Paul Kanjanapas, Chief Executive Officer of IMPACT Exhibition Management Co., Ltd. as a property manager of IMPACT Growth Real Estate Investment Trust (IMPACT GROWTH REIT), announced that IMPACT is starting 2025 with an exciting lineup of major events spanning the entire year. These include world-class concerts, trade exhibitions, international conferences, and creative festivals, reinforcing Thailand's position as a regional hub for the MICE (Meetings, Incentives, Conferences, and Exhibitions) business and a platform for the creative industries in Southeast Asia.
An exciting announcement early this year is that Thailand has been honored to host the 74th Miss Universe Pageant in 2025. This marks the fourth time in history that Thailand will serve as the host. The grand finale is scheduled for November 21, 2025, at IMPACT Challenger in Muang Thong Thani?the world's largest column-free exhibition venue. This reflects the grandeur of its structure and its comprehensive readiness to accommodate contestants from over 130 countries and an influx of international pageant fans, who are expected to gather in Thailand with great enthusiasm at the end of the year.
"IMPACT's selection as the venue for the Miss Universe 2025 grand finale represents a significant milestone for Thailand on the global stage. It serves as a powerful platform to showcase Thailand's soft power, shining a spotlight on the nation's beauty, culture, hospitality, and creativity. Beyond enhancing the country's image, this event is expected to drive substantial growth in the MICE industry, tourism, and creative economy, generating wide-reaching economic benefits," said Mr. Paul.
IMPACT has made comprehensive preparations with modern infrastructure and one of the most integrated ecosystems in Thailand. This includes hotels, restaurants, recreational spaces, and convenient transportation links near expressways and airports. Most recently, the 'Sky Entrance' project?a direct connection from the extended Pink Line Skytrain to IMPACT Challenger?has been introduced to enhance accessibility. Additionally, safety measures have been elevated with the installation of CCTV systems and smart technology. These initiatives solidify progress towards the goal of establishing a tangible 'IMPACT Smart City' concept.
Thailand's 2025 calendar has kicked off with a vibrant series of major events from the start of the year. Among them is VIV Asia 2025, a globally renowned trade show for livestock technology and innovations, attracting entrepreneurs and investors from across the region. Another highlight is the 46th Bangkok International Motor Show, which runs from March 26 to April 6 at IMPACT Challenger Halls 1-3 and Hall 4 at IMPACT Forum, Muang Thong Thani. The overall atmosphere reflects a lively and enthusiastic turnout, drawing attention from both local and international participants.
"IMPACT is not just a venue?it is a symbol of Thailand's readiness, credibility, and capability to host world-class events. We will continue to play a pivotal role in driving the creative economy and projecting Thailand's soft power onto the global stage," concluded Mr. Paul.
Summary of IMPACT Growth Real Estate Investment Trust: IMPACT
IMPACT Growth REIT or IMAPCT is a real estate investment trust that focuses on acquiring ownership rights in exhibition and convention center properties. Managed by RMI Co., Ltd. as the REIT Manager, Kasikorn Asset Management Co., Ltd. serves as the Trustee, while IMPACT Exhibition Management Co., Ltd. oversees property management.
Currently, IMPACT's portfolio includes four major properties: IMPACT Arena, IMPACT Challenger Halls (1-3), IMPACT Forum (Hall 4), and IMPACT Exhibition and Convention Center (Halls 5-12). All of these venues are located within the IMPACT Muang Thong Thani project, boasting a total area of 479,761 sq.m. and a net exhibition area of 122,165 sq.m.