Hisense, a global leader in innovative home appliances, proudly announces that its Refrigerator RQ667 from the Vacuum Pure Fresh Series has been awarded the "Business+ Product Innovation Awards 2025" in the refrigerator category. Co-hosted with the College of Management, Mahidol University (CMMU), this prestigious award, under this year's theme "Innovation for a Better Planet," recognizes Hisense's commitment to cutting-edge technology and sustainable design. The recognition was presented at a ceremony on March 21, 2025, celebrating Hisense's dedication to redefining product excellence.
The Hisense RQ667 Vacuum Pure Fresh Series sets a new standard in food preservation with its vacuum-sealed storage system, operating at 0.6 atmospheres to reduce oxygen exposure. This technology prevents oxidation, inhibits bacteria, and retains nutrients, keeping food fresh for up to six months at -18?C with minimal moisture loss (0.51% after seven days vs. 2.99% in standard refrigeration). The -31?C Flash Freeze function locks in taste and nutrition while preserving food's cellular structure.
"We are honored to receive this award recognition from Business+," said Ms. Serena Xia, Assistant Deputy Managing Director of Hisense International (Thailand) Co., Ltd. "The RQ667 helps keep food fresher for longer with its vacuum-sealed storage system that reduces oxygen exposure and prevents oxidation. By focusing on time-saving and cost-effective solutions, we aim to make everyday life more convenient and enjoyable for our users. We listen to our customers' needs and continuously innovate to deliver products that offer real value, while remaining committed to providing sustainable solutions that enhance food storage, preserve nutrients, and improve daily living in Thailand and beyond."
Beyond preservation, the Hisense RQ667 Vacuum Pure Fresh Series features smart and eco-friendly innovations. The AI Ingredient Management system, via the ConnectLife app, tracks food, sends expiration alerts, and offers access to 200,000+ recipes. Computer Temperature Control with Radar Sensing ensures precise cooling, boosting energy efficiency by over 20%, while Full-Metal Cooling distributes air through 328 micro vents to prevent frost buildup and extend durability. The All Zone Active Hygiene Plus provides 24-hour ion sterilization, achieving a 99.99% antibacterial rate and significantly reducing odors.
Designed for modern kitchens, the RQ667 features a sleek built-in look with white mirror glass panels and ultra-thin 45mm doors, maximizing its 503-liter capacity within a compact 598mm depth. With a 60cm ultra-thin, flat built-in design, it seamlessly fits into standard cabinets, creating a stylish, unified look while ensuring easy access with a 0cm gap and no hard-to-clean spaces. A self-closing door and underside diversion cooling system enhance usability, earning it an iF Product Design Award in 2023.
The "Business+ Product Innovation Awards" honors transformative advancements in product development, and this win solidifies Hisense's reputation as a trailblazer in the home appliance industry. By combining sustainability-focused features like energy-efficient cooling with user-centric innovations such as smart controls and hygienic storage, the RQ667 redefines modern refrigeration standards.