MR. D.I.Y., a leading home improvement and lifestyle retailer in Thailand, is launching its new branding campaign, "Made the Day at MR. D.I.Y." The campaign aims to make every day a good day through quality products, affordable prices, and convenient locations, reinforcing MR. D.I.Y. as the 'Everyday Store for Everyone'. As part of this new branding strategy, the company is introducing Pandee, a friendly panda mascot designed to connect with consumers nationwide through a mascot marketing approach.
Mr. Arnupharp Kongmalai, Vice President of Marketing Department, MR. D.I.Y. Holding (Thailand) Public Company Limited, said, "In the past, MR. D.I.Y.'s branding campaigns have focused on variety, value-for-money, and shopping convenience. These three core values define our business and have established MR. D.I.Y. as a trusted destination for home improvement and lifestyle products among consumers.
Building on this strong foundation, we are introducing our new branding campaign, 'Made the Day at MR. D.I.Y.,' to communicate with consumers that MR. D.I.Y. provides products that enhance everyday life - whether for home decoration, household repairs, or finding new inspirations through 'Pandee,' a friendly companion who makes each day a good day. By integrating mascot marketing into our branding strategy, Pandee will be prominently featured across a range of promotional channels, including TV commercials, online media, in-store displays, and numerous customer engagement activities.
Our TV commercial, in particular, creatively showcases Thai lifestyles across different regions, with Pandee described as a warm and relatable companion who enhances daily life and helps solve everyday problems. Representing fun and friendliness, Pandee creates an emotional connection with customers, making each day more enjoyable and adding value to their experiences. This approach strengthens brand recognition and accessibility, ensuring our customers feel a deeper connection to MR. D.I.Y."
The "Made the Day at MR. D.I.Y." campaign reflects MR. D.I.Y.'s commitment to being more than just a retail store - it aims to turn everyday moments into something meaningful for Thai consumers. It reinforces the company's position as the "Everyday Store for Everyone," offering a diverse and comprehensive range of products across six main categories, including household items, tools, and lifestyle essentials. Customers can always find budget-friendly solutions shopping conveniently at over 950 locations across all 77 provinces in Thailand, as well as through easy-to-access online channels.
"We are dedicated to meeting the needs of every customer, and being the 'Everyday Store for Everyone.' We hope our panda mascot, 'Pandee,' will become a beloved companion, bringing smiles and happiness to people across Thailand," concluded Mr. Arnupharp.
Come visit 'Pandee' at all MR. D.I.Y. stores starting today, or watch the 'Pandee' commercial at https://bit.ly/MRDIY_Pandee
For more information, please visit MR. D.I.Y. Thailand on: Facebook: @mrdiyTH, Instagram: @mrdiy.thailand, TikTok: @mrdiy.thailand, LINE: @mrdiythailand, LinkedIn: MR DIY Thailand, and YouTube: MR DIY Thailand