EMC Expands Reach in Thailand Storage Market with Four Velocity Channel Partners

General News Thursday May 20, 2004 10:11 —PRESS RELEASE LOCAL

Bangkok--May 20--
EMC Corporation, the world leader in information storage and management, today announces its appointment of four local channel partners under its EMC Velocity Partner Program, strengthening its distribution channel with an aim to gain storage leadership in Thailand this year. The channel partners - Neoplus Co., Ltd, CDG Microsystems Co., Ltd, SiS Distribution (Thailand) Plc, and Tangerine Co., Ltd - will offer EMC's best-of-breed tiered storage platforms, and storage management and protection software.
David Elliott, Director, Partners & Alliances, EMC South Asia said, "EMC recognizes that a strong channel partner network is crucial for us to grow our business. Since the rollout of the EMC Velocity Partner Program last year, we have made it easier for resellers and integrators to offer EMC solutions to end user customers through certification, training, sales, marketing and technical support with financial incentives. EMC is committed to investing in the relationship with partners."
Mr. Vinai Varanyananda, Country Manager, EMC Thailand said, "We are focused on leveraging each partner's strengths in order to capture more market share in major market segments ranging from government sector to small and medium business (SMB) sector. The EMC Velocity Partner Program is a key go-to-market strategy for EMC in the small and medium business (SMB) sector in Thailand. Increasingly, SMBs are looking towards EMC, as we are able to provide total information storage and management solutions that better and more cost-effectively manage, protect, and share their information."
Partners are classified as an EMC Velocity Reseller, EMC Velocity Partner or EMC Premier Velocity Partner based on their qualifications, such as number of EMC-certified personnel and revenue performance.
Neoplus Co., Ltd.
Neoplus, an EMC Velocity Partner, is EMC's long-time local systems integrator partner. Both companies have been working together for the past six years, focusing in the financial and banking sector, and will explore opportunities to expand into the industrial sector with high-quality solutions and services this year.
Mr. Tareunon Piyasinchai, General Manager, Neoplus Co., Ltd., said, "Through the Velocity Partner Program, EMC has provided full support in terms of training and marketing to allow its partners to deliver successful results to our customers and enable us to better serve customers and gain business returns."
CDG Microsystems Ltd.
Recent restructuring within CDG Group resulted in the formation of G-ABLE, a new group of IT services companies. CDG Microsystems, a subsidiary of G-ABLE, will target Telecom, Manufacturing, and Healthcare markets with EMC solutions. Enterprise Storage Management Solution is one of its core businesses with dedicated staff in sales, channel distribution, marketing, pre-sales, and post-sales to closely collaborate with the EMC team. In addition, to assure its customers and prospects of proven solutions, CDG Microsystems has set up a demo room showcasing proof-of -concepts on integrated storage solutions.
Mr. Pongthep Vatanasirisuk, General Manager, CDG Microsystems Co., Ltd., said, "As an EMC Premier Velocity Partner, we believe that the EMC Velocity program reinforces commitment from EMC to the partnership, and this ultimately benefits the customers. We will continue to strive to bring new, innovative products and services to serve our customers and our appointments as an EMC Centera Distributor and an authorized Documentum reseller affirms that."
SiS Distribution (Thailand) Plc
SiS Thailand, an EMC Premier Velocity Partner, will distribute EMC solutions through its comprehensive network of more than 4,000 of resellers in Thailand.
Mr. Sakprasert Apiwattanadej, Marketing Manager, SiS Distribution (Thailand) Plc, said, "We choose to partner with EMC as it is focused on providing information storage solutions, and is the leader in enterprise market, with expanding presence in mid-range market. Furthermore, EMC offers a wide variety of storage platforms and functionalities that meet disparate requirements. With operations in Thailand for several years, EMC thoroughly understands the local market. Moreover, it provides strong support to partners, including technical and staff training, marketing programs, automated online configuration, price, quote and order system, and fast technical support, which helps maximize customer satisfaction."
Tangerine Co., Ltd.
Tangerine, an EMC Velocity Partner, will sell EMC solutions through its network of system integrators. It will also have a special focus on the telecom sector where it will collaborate with the EMC team to market and deploy information storage solutions, and to educate its partners about new products.
Mr. Thanawat Tanwattana, Director, Tangerine Co., Ltd., said, "Storage market is expanding in terms of capabilities and capacity. Today, customers not only consider data storage but also other major functions such as disaster recovery, management and virtualization. EMC solutions meet such customer demands very well, and we are confident that our partnership will better enable us to better meet the systems integration requirements of our customers because EMC offers the broadest range of industry leading information storage hardware and management software."
About Velocity Partner Program
EMC unveiled the new Velocity Partner Program in Thailand last December. Partners will be classified as an EMC Velocity Reseller, EMC Velocity Partner or EMC Premier Velocity Partner based on their qualifications, such as number of EMC-certified personnel and revenue performance. The Velocity Partner Program will also offer additional incentives as EMC works with channel partners to address new and underserved market segments with EMC's market-leading portfolio of products and services.
As part of its ongoing multi-million dollar investment in its channel strategy, EMC also introduced its new Channel Express online configuration, price, quote and order system. This new tool, developed in conjunction with partners, will help ensure that end user customers are getting the right solution for their needs, in the most efficient manner and at the most competitive price.
About EMC
EMC Corporation (NYSE: EMC) is the world leader in products, services and solutions for information storage and management that help organizations extract the maximum value from their information, at the lowest total cost, across every point in the information lifecycle. Information about EMC's products and services can be found at www.EMC.com.
EMC is registered trademarks, and Centera is a trademark of EMC Corporation. Other trademarks are the property of their respective owners.
For more information, press only, please contact:
Khoo YinSenior Marcom SpecialistEMC South AsiaTel: +65-6427-1741Fax: +65-6333-6878Email: khoo_yin@emc.com Local PR agency contactSudanart IewsakoonPC & Associates Consulting Co.,Ltd.Tel: 0-2971-3711Fax: 0-2521-9030Email: sudanart@pc-a.co.th End.
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