Bangkok--20 Jul--TQPR Thailand
Siam Winery, the producer of Monsoon Valley Wines, the leading premium Thai wine brand, as well as SPY Wine Cooler, today held its first corporate press conference since it was established 20 years ago. Siam Winery was founded by Chalerm Yoovidhya in 1986 with the vision to offer alternative and healthier alcoholic beverages for Thais and foreigners, residents and tourists alike.
Mr. Daniel Schwalb, Marketing and Sales Director of Siam Winery who led the press conference said, “I am very excited to be here today and am very pleased to be part of Siam Winery Trading Plus. There is a great deal of potential in the company and its resources, and we are all very confident that together we will drive the company and its products to the next level of success, in both the local and international markets.”
Daniel continued, “I am pleased to be able to state that our company’s growth for the first half of 2006 saw an increase of 5% over last year, in a difficult trading environment, with local ready-to-drink value market share at 89%. The company’s exports in the first half of the year were up by 125% versus 2005. We are planning to extend our reach by further exporting to developing market in Asia and Europe. We believe that we are on our way to achieving our goal of making Thai Wine products a globally recognized beverage brand”.
Siam Winery is the largest winery in South East Asia with a production capacity of 35 million liters per year, while employing over 700 people. It is looking ahead with its latest product and marketing innovations as it plan to expand further into international markets.
Siam Winery contributes to Thai development by creating more jobs and revenue for the agricultural sector. It has also invested in a 1,000 rai plantation in Baan Khork Chang (Elephant Corral), a town near coastal Hua Hin, with the aim to produce a grape based products, which will raise Thai products even higher levels, while at the same time introducing a full-scale wine tourism project. The company firmly believes that the project will contribute to elevating Thailand’s farming industry from primary agricultural products to higher added-value products, generating more income and thus supporting the Thai economy.
Siam Winery
Siam Winery was founded in 1986 and is Thailand’s leading producer of premium wine and grape-based products. The brands it owns are Monsoon Valley Wines and SPY Wine Cooler. Both are widely available in leading retail shops as well as most deluxe hotels and restaurants throughout Thailand, and are exported to 20 countries around the world.
www.siamwinery.com
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