Bangkok--29 Aug--Hill & Knowlton Thailand
Tesco Lotus once again shakes up the retail market with the launch of “Bigger Roll-Back” - the new “lower-priced” Roll-Back campaign. Beginning 30th August, Bigger Roll-Back is the latest in-store promotion to cover over 1,900 extra low-cost items to include a wide range of day-to-day product categories for everyone.
“Bigger Roll-Back is a on-going campaign, especially created to align value-for-money products with the current economic slowdown. Tesco Lotus also has a price verification programme which checks the prices of over 10,000 items every week to make sure they are at the lowest possible price. Bigger Roll-Back will run permanently to freeze prices of 1,900 items to their lowest price ever; an average of 3.4% - 8.6% cheaper, and an overall saving to consumers of 884 million baht per year,” said Tesco Lotus Director and Chief Marketing Officer Gwyn Sundhagul.
Bigger Roll-Back will introduce 600 new product lines, bringing the total number of products rolled back to a record number of more than 1,900 items. New items within the promotion are available in 20 categories including dairy products, frozen food, baking needs, canned food, beverages, instant food, confectionary, cosmetics, household and chemicals, agricultural products, paper goods and pet food. The Bigger Roll-Back promotion will be on offer at Tesco Lotus stores nationwide, with 1,900 items at hypermarkets, 1,442 items at Value Stores, 938 items at Talad Lotus and 361 items at Tesco Lotus Express.
Tesco Lotus also provides its customers “The Greatest Giveaway” promotion, every purchase of 300 baht, get cash discount coupon value 30 baht, with maximum of ten coupons for one receipt. The promotion starts from 30th August to 2nd September and the coupons are valid until 30th September. For further information, terms and conditions, please contact Tesco Lotus customer service counters.
Other exciting initiatives launched this September will include a new fashion range for working men and women, priced 199 to 559 baht. In the electrical department, there will be a 24 month 0% instalment plan for customers who purchase entertainment items such as LCDs, TVs, Plasma TVs, camcorders, digital cameras, desktop computers and laptops from 30th August to 27th September.
Especially for Tesco Visa card members spending over 1,500 baht will receive 3% cash back by 30th November 2007.
For further information, please contact
Suthatip Boonsaeng / Phenphan Phitakkiat / Nida Puwanich
Hill & Knowlton Thailand
Tel: 0-2627-3501 ext. 216, 112, 108
Mobile: 08-9924-6464, 08-1850-9390, 08-1403-0480
e-mail: sboonsaeng@th.hillandknowlton.com
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