THAI SELECTS PHITEK’S NOISE-CANCELLING HEADPHONES

Travel News Monday May 10, 2010 11:52 —PRESS RELEASE LOCAL

Bangkok--10 May--Thai Airways Phitek Systems Limited, a global leader in electro-acoustic and noise-cancelling technologies, announced today that it has been selected as the sole supplier of active noise-cancelling headphones for the entire THAI fleet. Thai Airways International Public Company Limited (THAI), Thailand’s national carrier, which will celebrate its 50th Anniversary in May, is renowned for its gracious service, superb in-flight entertainment and world-class lounges. The selection of Phitek’s noise-cancelling headphones is further evidence of THAI’s commitment to superior comfort, style, design and world-class technology. Phitek’s active noise-cancelling headphones utilise its world-leading patented Active Noise Rejection (ANR) technology, which eliminates 95 per cent of all disturbing and ambient background noise experienced on flights. Songsak Namwong, Director of THAI’s Product Development Department, says after a global tender and several reviews, THAI’s selection of Phitek’s headphones was simply down to exceptional quality, style and comfort, but most importantly, leading technology. “THAI wants the best in-flight entertainment experience for our first and business class passengers. When it comes to sound and audio, Phitek has the best-in-class and most superior active noise-cancelling technology. We are thrilled to be partnering with Phitek and to have this technology on-board our fleet.” Roy Moody, General Manager of Phitek System’s Connectivity & Enhancement Business Unit, says Phitek is delighted to have been selected by THAI. “Phitek’s commanding noise-cancelling technology, combined with style and superior design, provides THAI with an attractive and compelling value proposition for its first and business class passengers. “When using Phitek’s ANR headphones, THAI’s premium passengers receive the ultimate in audio-quality and comfort, eliminating the background noise on planes that goes hand-in-hand with hearing loss, fatigue and stress,” says Moody. On THAI’s newest jetliners, every premium Royal First Class, and Royal Silk Class (Business Class), seat, will soon be equipped with the state-of-the-art interactive Audio-Visual-On-Demand entertainment system and ANR headphones. THAI will also retrofit many of its existing jetliners. Phitek’s world-leading ANR technology works by measuring the actual noise within the ear canal and subsequently calculating an “anti-noise” response, which is then sent to the headphone speaker. The noise and anti-noise signals combine to produce near silence. Phitek’s patented active noise cancellation technology, in both headphone and connector formats, is also used by leading airlines, including; Singapore Airlines, Emirates and Air New Zealand. Moody adds, “THAI’s selection of Phitek as their headphone supplier of choice reaffirms Phitek’s leading position in the premium headphone and noise cancellation category.”

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