BANGKOK--30 Jan--The Executive Alliance
บริษัท เดอะ เอ็กเซกคิวทีฟ อลิอันซ์ จำกัด ฝ่ายงานสัมมนา | The Executive Alliance Co Ltd, Public Seminar Division2012 INTEGRATED LIFESTYLE MARKETING & CUSTOMER ENGAGEMENT20-21 March 2012 at Grand Millennium Sukhumvit, Bangkok++โปรโมชั่นพิเศษ++สำรองที่นั่ง 3 ท่าน ฟรี 1 ท่านในงานลงทะเบียนและชำระค่าสัมมนาก่อน วันที่ 21 กุมภาพันธ์ 2555 ได้รับส่วนลดจากค่าสมัครปกติ 3,000 บาทดาวน์โหลดรายละเอียดและโบรชัวร์งานสัมมนาได้ที่ (Download Brochure):http://www.executive-all.com/conference.phpหรือ โทรสอบถามข้อมูลเพิ่มเติมได้ที่ 02-186-2671 | Email: info@executive-all.comIntroduction:In today's highly competitive environment, risks evolvement and market penetration, the marketers nowadays face with huge challenges to attract, engage and retain customers under new influences of rapid communication technology & social value change. Every single Baht spends in marketing campaigns should be scrutinized and focused on marketing ROI.Integrated Lifestyle Marketing & Customer Engagement is the secrety key to marketing success in engaging the brands with different segments by understanding consumer needs; tailoring products and marketing commitments in fulfilling their needs and fitting with their lifestyles, extending brand value to steer the brand of "self exposure" to the public. Lifestyle campaigns could track the target consumer progress e.g. insights, analytics through applications in social media and online. This will make it possible for marketing and product readjustments and improvements during an ongoing lifestyle marketing campaigns.The Executive Alliance, in capturing consumer insights & lifestyle marketing initiatives, design a two-day effective program of "INTEGRATED LIFESTYLE MARKETING & CUSTOMER ENGAGEMENT 2012" on 20-21 March 2012 to expose new initiatives and practical ideas in lifestyle marketing to start 2012 marketing campaigns with successful insights & experiences shared by top marketing professionals from KTC, Thai Yamaha, Major Cineplex & IMAX, Osotspa, Hafele, SF Development (Mega Bangna), Merisant & The Nielsen. The program includes techniques for market analysis from using segmentation model to create the right lifestyle marketing strategies, build customer insights & segmentation framework in achieving target market, cultivate brand extension and value in penetrating and achieving target consumer, winning rural market and segmentation through lifestyle marketing, developing effective IMC strategies to acquire & retain target consumers, integrating below the line marketing to drive success of lifestyle marketing campaigns, reinforcing traffic and repeated purchase with loyalty & retention campaigns and measuring the success of lifestyle marketing campaigns & ROI.PANEL OF DISTINGUISHED GUEST SPEAKERS IN THE FORUM: Mr. Sa-Nga Bunchongprasert Director, Consumer Research THE NIELSEN CO (THAILAND) LTDDr. Tana Tanarugsachok Senior Vice President Credit Risk Management & Customer Insights KRUNGTHAI CARD PUBLIC CO LTD (KTC)Ms. Janyaporn Srisantisook Brand Manager, South East Asia MERISANT THAILANDMs. Soungsuda Manasboonpermpoon General Manager, Marketing Communications THAI YAMAHA MOTOR CO LTDMs. Natthavee Wachirataveepaat Regional Marketing Manager Personal Care, Indochina OSOTSPA CO LTDMs. Sureerat Moleechart Marketing Manager HAFELE THAILANDMs. Thitirat Charoenyingwattana Vice President, Marketing SF DEVELOPMENT CO LTD (MEGA BANGNA)Mr. Narute Jiensnong Head of Paragon & IMAX MAJOR CINEPLEX PUBLIC CO LTDKEY TOPICS TO BE DISCUSSED & "7 CASE STUDIES" IN THE FORUM:“Techniques for Market Analsis: Using Segmentation Model to Analyze & Understand Customer Behavior & Lifestyle in Developing Proper Marketing Strategies”“Case Study: Building Effective Customer Insights & Lifestyle Segmentation to Penetrate, Target & Engage Consumers with Effective Marketing Strategies”“Case Study: Techniques in Cultivating, Promoting & Expanding Your Branding Strategy to Optimize Brand Value & Emotional Benefits for Lifestyle Targeting & Segmentation”“Case Study: Targeting Rural Market: Techniques & Tools in Successfully Expanding & Managing Upcountry Market through Lifestyle Marketing Strategies”“Case Study: Inspire Successful Lifestyle Marketing Campaigns through Effective Planning & Managing IMC Strategies to Acquire, Engage & Retain Target Customers”“Case Study: Leveraging Below the Line Marketing & Communication to Drive Success for Lifestyle Marketing Strategies”“Case Study: Winning Lifestyle Marketing Strategies through Loyalty Campaigns & Programs that Drive Traffic, Repeated Purchase & Create Exceptional Experience”“Case Study: Techniques & Tools in Measuring Lifestyle Marketing Campaigns and Revenue Driven to Success of Corporate Marketing Strategies”TOP REASONS TO ATTEND: Gaining key insights from analytics, tools and strategies to analyze and segment target consumers lifestyles to create, win and dominate market Equipping with key secrets and techniques in interpreting customer/ product lifecycles and apply ‘marketing strategies’ to innovate around lifestyles and repackage existing offerings to fit the needs of new customers Optimizing brand engagement and value extension to attract, engage and retain target consumers through lifestyle marketing Expanding rural market with lifestyle analysis and extension to the brands and products Capturing lifestyle insights to integrate IMC strategies in reaching and winning focused market consumers Reinforce focused marketing during a high competition through below the line marketing Maximizing customer value through lifestyle segments and prioritization of “customer retention & loyalty campaigns” Discovering tools and strategies in measuring the success of lifestyle marketing from ROI, brand value, etc with other benchmark strategiesWHO SHOULD ATTENDCEOs, Vice Presidents, Directors, General Managers, Senior Managers, Managers, Assistant Managers, Heads and Chiefs from the Following Function: Market Segmentation Lifestyle Marketing Consumer Trends Marketing Strategy Market Research Consumer Insights Branding Consumer Marketing Media Planning & Management Event & Activity Marketing Promotional Marketing CRM / CEM Loyalty Managementดาวน์โหลดรายละเอียดและโบรชัวร์งานสัมมนาได้ที่ (Download Brochure):http://www.executive-all.com/conference.phphttp://www.executive-all.com/seminar.phpหรือ สอบถามข้อมูลเพิ่มเติม หรือให้เจ้าหน้าทีแนบโบรชัวร์ผ่านทางอีเมล์ ได้ที่ โทร 02-186-2671 | 080-222-2437ลงทะเบียนออนไลน์ได้ที่:http://www.executive-all.com/online_register.php
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